Event Details

10 Feb 2011

Integrating Video into your Marketing Plan

When: Thursday, February 10, 2011, 5:30pm-9:00pm

As digital video production costs come down and online video consumption continues to skyrocket, the obvious question is how can marketers leverage this emerging medium?

In this month’s panel, we attempt to answer that question. Join us for a presentation from Jeffrey Severtson, an expert practitioner from Adobe and a conversation with a panel of experts on how to integrate various forms and uses into the mix.

Watch Jeff’s video invitation now.

Key Discussion Topics will include:

  • The role of videos in marketing – examples and best practices
  • What you should to know to pull them off successfully?
  • How to be a ‘video producer’ – and do you need someone dedicated to this role?
  • How to create engaging content and how to handle the ‘talent’ (people being interviewed)
  • Tools and equipment you will need, along with post-production techniques and tips
  • Audience Q&A
  • Read the Viral Video Marketing Survey

Register now! Register early, space is limited.

COST
SVAMA Member $30
SVAMA Student Member $15
SVAMA Partner Member $35
Nonmember $45
Student Nonmember $25

About Jeffrey Severtson
Jeff started out in television advertising while based in NYC, working for clients such as P&G, Philips, Saturn, and Mars. After moving to the Silicon Valley in 1997, he transitioned into corporate video production working for clients in the Computer, Video Game & Biotech industries. More recently he has served as Executive Producer of multimedia in corporate marketing for Sun Microsystems and now Adobe.

About David Boyll, Director, Digital Media Technology, Oracle Corporation
David is a 25-year veteran of video, film, and digital media, having worked his way up through virtually every conceivable technical and production role for live and magazine-format television, corporate and industrial video, motion pictures, and commercials. In his current management role at Oracle, David is responsible for guiding Oracle's technology strategy, programs, and operations for the digital media lifecycle to ensure excellent user experience and achieve optimal business value for Oracle's enterprise digital media ecosystem.

About Gregory Berkin
Gregory Berkin is a serial entrepreneur who founded the first educational software company for the Macintosh Computer in 1984. Mr. Berkin’s pioneering development of advanced consumer software applications and technologies include education, productivity, video, art, filmmaking, post-production, broadband, internet, and mobile platforms. Greg’s 25 year+ career spans multiple start-ups to Fortune 500 companies including seven years as Intel Corporation’s DVD Evangelist. Greg led industry efforts introducing the DVD format, one of the most successful consumer products of all time. Greg was recognized as ‘One of 21 Most Influential Executives DVD Worldwide’ in 2000. Mr. Berkin’s most recent venture, Concours Television, develops connected, smart TV applications for Google, Samsung, Intel and Yahoo Television platforms. Greg Berkin is also an accomplished Director and Producer of several independent feature films, documentaries and television pilots. Greg is currently directing a feature documentary film about the history of automotive racing and the Pebble Beach Concours d’Elegance.

About Bill Hopps, Managing Partner, Coreography
Bill is the founder of Coreography, which produces live and on-demand video webcasts and web seminars for both large enterprises and emerging businesses. Prior to founding Coreography, Bill held vp roles responsible for sales and marketing activities in the software and SAAS markets.

Keynote:

Jeffrey Severtson
Adobe

Panelists:

Valod Amirkhanian
Programming Director
WebEnertia

Gregory Berkin
Founder
Concours Television

David Boyll
Director, Digital Media Technology
Oracle Corporation

Bob Donlon
Founder and General Manager
Adobe TV

Bill Hopps
Managing Principal
Coreography

Event Sponsors, Partners or Affiliates:

Mark Your Calendar Now!

When:
10 Feb 2011

Where:
Detati Communications, 265 Caspian Dr. Sunnyvale, CA 94089 408.744.9300 [Google Map]

In this month’s panel, we attempt to answer that question. Join us for a presentation from Jeffrey Severtson, an expert practitioner from Adobe and a conversation with a panel of experts on how to integrate various forms and uses into the mix.

 

 

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