Event Details

26 Oct 2010

Emerging Media Morning Forum
BLUR: The Changing Landscape of Marketing in the Enterprise

Tuesday, October 26, 2010 at 8:30am to 10:00AM

Social media has changed the way marketing practitioners influence audiences and has blurred the traditional lines between marketing disciplines. As the lines continue to blur to the point of being unrecognizable the best media choice is not as obvious as it was last year, month or week.

Today product managers, public relation gurus and marketing communications executives are leveraging social media to engage audiences in dialogue that can be shared across disciplines to achieve common goals. But how can we engage our target audiences? What works? And will it work next month or year?

Join us as our panel of Silicon Valley PR, Marketing and Communication leaders discuss the changing social media landscape, how they have leveraged social media to influence target audiences and position their companies for success, and how new media has allowed them to work effectively across marketing disciplines to achieve objectives.

Each panelist will present a case study (8-10 minutes) on social media and describe their challenge, solution and results. The case study presentations will be followed by open Q&A from audience members, who are encouraged to share their own experiences in using social media and if using social media has allowed them to work differently or move beyond their traditional discipline.

COST
• $5 for SVAMA Members
• $15 for non-members
• Free for both the inviter (whether an SVAMA member or not) and his or her guest if the inviter brings a new guest that has not been to the SVAMA Emerging Media Morning Forum before.

Moderator:

Bruce Rossiter
Morning Forum Manager
Zoom Sales & Marketing, and Zoom Industries

Event Sponsors, Partners or Affiliates:

Mark Your Calendar Now!

When:
26 Oct 2010

Where:
UCSC Extension in Silicon Valley, 2505 Augustine Drive, Suite 100 Santa Clara, CA 95054 [Google Map]

Tuesday, October 26, 2010 at 8:30am to 10:00AM

This is a must attend morning forum for social media and digital marketing professionals who want to understand how to mine the treasure trove of information generated through social media by buyers of products and services.

Please RSVP to Bruce Rossiter no later than noon Monday, October 25, 2010 or contact Austin Edgington at 650-245-0166 directly. Cost: $5 for SVAMA Members; $15 for non-members; free for both the inviter (whether an SVAMA member or not) and his or her guest if the inviter brings a new guest that has not been to the SVAMA Emerging Media Morning Forum before.

 

 

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