Event Details

14 Sep 2010

Product Management Morning Forum | Research: Methods That Complement Usability Studies

Tuesday, September 14, 2010, 8:30AM to 10:00AM

Companies continue to embrace user experience as being of key value in product and service offerings. While usability studies are becoming more common, these lab-based methods have limitations; several complementary research options exist.

In this interactive discussion, Christian Rohrer, PhD, will present an intuitive framework for better understanding all research and insight-generating methods as well as defining which techniques might best be used for differing goals and constraints.

Defining product requires a deep understanding of your target user. Join us for a discussion on several complementary lab and field based research methodologies.

Discussion Facilitator: Christian Rohrer, PhD
A veteran of Web user experience research and design, Christian Rohrer, PhD has participated directly in the development of some of the world’s most popular Web destinations, including Yahoo!, eBay, and Realtor.com. In his current role as Senior Director of User Experience Design at Move, Inc., he leads a talented team of designers and researchers in developing top real estate websites and applications. Prior to Move, Inc, Dr. Rohrer served as eBay’s Director of Customer Intelligence for Products, founding member of the eBay Research Council; Director of User Experience Research at Yahoo!, founding member of the Yahoo! Research Council. Before joining Yahoo!, Rohrer conducted design research and ethnographies for NCI (now Liberate), focusing on the strategies employed by people learning to use interfaces on TV-based Internet appliances. He also spent five years as an independent UNIX consultant and two years as a support engineer at SCO. Rohrer has a PhD in symbolic systems in education (cognitive science) from Stanford University and a BA in computer and information sciences from the University of California, Santa Cruz.

COST
• $5 for SVAMA Members
• $15 for non-members
• Free for both the inviter (whether an SVAMA member or not) and his or her guest if the inviter brings a new guest that has not been to the SVAMA Emerging Media Morning Forum before.

Moderator:

Ellen Grace Henson
Managing Director
Marketing Mechanics

Mark Your Calendar Now!

When:
14 Sep 2010

Where:
Il Fornaio, 302 South Market Street San Jose, CA 95113 (408) 271-3366 [Google Map]

Tuesday, September 14, 2010, 8:30AM to 10:00AM
This is a must attend roundtable for product professionals who want to understand the value and use of market simulation tools.

Register: please RSVP to egh@mktgmech.com no later than noon Monday, Sept. 13, 2010, or contact Ellen Grace Henson at 408-292-7476 directly. Cost: $5 for SVAMA Members; $15 for non-members; free for both the inviter (whether an SVAMA member or not) and his or her guest if the inviter brings a new guest that has not been to the SVAMA Emerging Media Morning Forum before.

 

 

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