Event Details

26 Aug 2010

Emerging Media Morning Forum
Video: The Secret Weapon to Your Video Strategy

Thursday, August 26, 2010 at 8:30am to 10:00AM

Video: The Secret Weapon to Your Video Strategy
The fusion of technology into our daily lives has never been greater. Marketing is evolving to meet this change: More personalized sales and marketing engagements that speak to the human inside each of us. You know that you or your clients need to embrace video, it’s the most direct way to bring personal engagement into a marketing strategy. While most companies are talking about it, few have yet to really “crack the code.” Even though we are not Steven Spielberg, and we are operating in a tough economy, Alex will show us how to fitting compelling video production into a small budget.

Guest Speaker: 
Alex Plant is the head of the Social Media Office at NetApp, which also includes the NetAppTV video studio. With hundreds of thousands of eyeballs on his videos, he’s had to think big, start small and move fast in the development of an industry-leading video studio that scales to meet ever-growing demands. He’s no Steven Spielberg, either, but he can give you the knowledge you need to integrate a video strategy into your social media strategy for compelling, engaging content.

Emerging Media Morning Forum Chairman: Bruce Rossiter – CEO, Zoom Sales & Marketing, specializing in developing and implementing social media programs for businesses; He is a member of SVAMA’s Board of Directors and VP – Sponsorship. Mr. Rossiter is both a former McKinsey associate and senior officer for two national venture funds. He is CEO of Zoom Industries, a company that purchases and revitalizes companies using techniques implemented by Zoom Sales & Marketing.

Mark Your Calendar Now!

26 Aug 2010

UCSC Extension in Silicon Valley, 2505 Augustine Drive, Suite 100 Santa Clara, CA 95054 [Google Map]

This is a must attend Morning Forum for marketers to learn about Facebook’s direction with enterprise size businesses in social media.

Please RSVP to brossiter@zoomsales.biz no later than noon Monday, July 26, 2010.
Or contact Bruce Rossiter at 408-456-6920 directly.



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