While the pay-off for partnering with an industry stalwart or “gorilla” is potentially high, smaller companies (“chimp”) too often ‘jump in’ into a partnership without fully realizing the requirements, investments or setting realistic expectations. Companies frequently embark on a “soiree” as they tango back and forth to figure out how to get the most out of a relationship. This presentation is ideal for IT vendors (e.g., ISVs, systems integrators, solution providers) that are exploring a relationship or seeking increased traction with a larger or mega vendor.
With a passion for driving adoption of new technologies and solutions with partners, Su Lim has a track record in growing business and go-to-market with strategic alliances and the channel. Most recently, as Director, Business Development, EMC, Su led a pilot program that successfully demonstrated the monetization of a data warehouse appliance co-architected with an ISV, and its impact on EMC storage sales. Prior she had opened a new distribution channel for Hewlett Packard; increased resale of new Oracle software by driving strategic channel initiatives; and rejuvenated sales of HP Microsoft services and Apple notebooks through channel demand generation. Su has over fifteen years of high technology leadership in partner development, alliance management and go-to-market. http://www.linkedin.com/in/sulim.
8:30AM to 10:00AM
This is a must attend roundtable for product professionals who want to understand the value and use of market simulation tools.
Register: please RSVP to firstname.lastname@example.org no later than noon Monday, July 12, 2010, or contact Ellen Grace Henson at 408-292-7476 directly. Cost: $5 for members and $15 for nonmembers; everyone picks up own breakfast tab.