Tuesday, July 27th, 2010. 8:30 to 10:00AM
We’re seeing a major change in 2010. Google is no longer at the center of the web. Google knows the demographics for only 3% of its 150 million users, but Facebook has reliable demographics for 95% of its 550 million users. In the next six months, Facebook will roll out new services that will affect the entire web. These will bring Facebook in head-to-head competition with Google, eBay, blogs, and email, among others. You will no longer be able to say that Facebook is not the place to be if you’re a business or marketer.
These services continue to vastly expand Facebook’s capability and value for marketing. We will look at these tools and developments so you’ll know what’s coming and how to take advantage of them. These changes will impact how websites, blogs, and directory listings will be found.
The web is evolving from an information source susceptible to ‘information’ searches, into a new model based on social media, where people’s information surrounds them as entities. We will discuss how Facebook could turn into an ecommerce platform, where companies set up ecommerce sites within Facebook, with product catalogs, shopping carts, and online payment. You’ll see examples of ecommerce embedded into Facebook and you can learn how it was done, how much it cost, and how long it took.
We will also look into enterprise-level social media strategies. The Fortune 500 corporations use consumer databases to identify most-likely-to-buy, where they are located, and which media can reach them. Learn how billion-dollar companies carry out digital marketing. How these companies develop their global strategies. How they go after markets where they reach millions of people in their target audience. Learn their strategies and tools. Learn what the challenges are and the limits the enterprise size companies face.
Digital marketing, once a collection of Silicon Valley tools, has become part of enterprise marketing at Fortune 500 companies, where they roll out campaigns across multiple channels, worldwide.
With this overview, the SVAMA Emerging Media Morning Forum can go into further deep dives throughout 2010 on specific topics: the new framework for social SEO, PPC campaigns across search engines and social media sites, display advertising, and targeted email.
Guest Speaker: Andreas Ramos is the author of Search Engine Marketing (McGraw-Hill 2009 USA and Tsing Hua University Press, Beijing, 2010). He also leads the digital marketing team at Acxiom (Nasdaq: ACXM), a global leader in interactive marketing services. With $1.2 billion in annual revenues, Acxiom serves 5,700 clients worldwide including 350 of the Fortune 500 companies.
Emerging Media Morning Forum Chairman: Bruce Rossiter – CEO, Zoom Sales & Marketing, specializing in developing and implementing social media programs for businesses; He is a member of SVAMA’s Board of Directors and VP – Sponsorship. Mr. Rossiter is both a former McKinsey associate and senior officer for two national venture funds. He is CEO of Zoom Industries, a company that purchases and revitalizes companies using techniques implemented by Zoom Sales & Marketing.
This is a must attend Morning Forum for marketers to learn about Facebook’s direction with enterprise size businesses in social media.
Please RSVP to firstname.lastname@example.org no later than noon Monday, July 26, 2010.
Or contact Bruce Rossiter at 408-456-6920 directly.