Brian Pham, a recent college graduate, will take us through some of the highlights and benefits of GLO-BUS, a fully automated market simulation environment within which 13,000 MBA students and undergraduate seniors throughout the world participate. Commercial versions of the simulation are available and used by used by 180+ corporations; including T-mobile, P&G, IBM, HP and Fedex.

Market simulation software can: 

• hance Leadership skills, collaboration/team work, financial analysis/management, operations management, marketing management, HR management, & Strategic analysis/planning.
• Use multiple market disaster scenarios: Inflation, Child Labor, Growing wages, Global Supply shortages, Monopolistic government intervention, etc.
• Allow a dyadic interaction with a simulated global economy that highlights the B.O.M. variables, different product marketing strategies (e.g. mass / undiff /diff), and a strong understanding of the marketing department's influence in other departments (e.g. operations, finance, and HR).

Discussion Facilitator:

Brian Pham, a recent college graduate is passionate about anything and everything related to marketing.   In his spare time he enjoys running marathons, mountain biking, road cycling, and helping local small businesses.