Event Details

13 Jul 2010

Product Management Morning Forum | Tools for market simulation

Brian Pham, a recent college graduate, will take us through some of the highlights and benefits of GLO-BUS, a fully automated market simulation environment within which 13,000 MBA students and undergraduate seniors throughout the world participate. Commercial versions of the simulation are available and used by used by 180+ corporations; including T-mobile, P&G, IBM, HP and Fedex.

Market simulation software can: 

  • hance Leadership skills, collaboration/team work, financial analysis/management, operations management, marketing management, HR management, & Strategic analysis/planning.
  • Use multiple market disaster scenarios: Inflation, Child Labor, Growing wages, Global Supply shortages, Monopolistic government intervention, etc.
  • Allow a dyadic interaction with a simulated global economy that highlights the B.O.M. variables, different product marketing strategies (e.g. mass / undiff /diff), and a strong understanding of the marketing department's influence in other departments (e.g. operations, finance, and HR).

Discussion Facilitator:

Brian Pham, a recent college graduate is passionate about anything and everything related to marketing.   In his spare time he enjoys running marathons, mountain biking, road cycling, and helping local small businesses.

Mark Your Calendar Now!

13 Jul 2010

Il Fornaio, 302 South Market Street San Jose, CA 95113 (408) 271-3366 [Google Map]

8:30AM to 10:00AM
This is a must attend roundtable for product professionals who want to understand the value and use of market simulation tools.

Register: please RSVP to egh@mktgmech.com no later than noon Monday, July 12, 2010, or contact Ellen Grace Henson at 408-292-7476 directly. Cost: $5 for members and $15 for nonmembers; everyone picks up own breakfast tab.



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