Barbara E. Bund’s 2005 book, “The Outside-In Corporation” describes an approach for making sure that all your strategies and actions are designed and implemented from the perspective of your customers. We will discuss practical ways to develop a strong customer-centric process and review real-world successes.
Ellen Grace Henson, Managing Director at Marketing Mechanics, is a strategic product management, marketing, and technology consultant who works with companies, from start-ups to $2B in revenues, across diverse markets towards increased revenues and profitability through customer and value centric product management approaches.
8:30AM to 10:00AM
This is a must attend roundtable for product professionals who recognize the need for a practical, customer-centric framework for product and value decisions.
Register: please RSVP to firstname.lastname@example.org no later than noon Monday May 10, 2010. Or contact Ellen Grace Henson at 408-292-7476 directly. $5 for members and $15 for nonmembers; everyone picks up own breakfast tab.