Event Details

11 May 2010

Product Management Morning Forum

Barbara E. Bund’s 2005 book, “The Outside-In Corporation” describes an approach for making sure that all your strategies and actions are designed and implemented from the perspective of your customers. We will discuss practical ways to develop a strong customer-centric process and review real-world successes. 

Discussion Facilitator:
Ellen Grace Henson, Managing Director at Marketing Mechanics, is a strategic product management, marketing, and technology consultant who works with companies, from start-ups to $2B in revenues, across diverse markets towards increased revenues and profitability through customer and value centric product management approaches.

Mark Your Calendar Now!

11 May 2010

Il Fornaio, 302 South Market Street San Jose, CA 95113 (408) 271-3366 [Google Map]

8:30AM to 10:00AM
This is a must attend roundtable for product professionals who recognize the need for a practical, customer-centric framework for product and value decisions.

Register: please RSVP to egh@mktgmech.com no later than noon Monday May 10, 2010. Or contact Ellen Grace Henson at 408-292-7476 directly. $5 for members and $15 for nonmembers; everyone picks up own breakfast tab.



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