Event Details

27 Apr 2010

Emerging Media Morning Forum | Local Social

Think that because you are marketing in a small geography that social media is not for you?  Think again.  Whether you are a small business, or retailer, or consultant wanting to target a particular geography, or have clients in any of those categories, knowing how to use social media for local visibility is critical.

If you are a small business with a retail or at least street-facing presence you are probably already taking good advantage of Yelp, YahooLocal, Citysearch and others. But even businesses like professional services (lawyers, architects, CPA firms, ad agencies, doctors) should be sure to include these sites in their marketing mix. And now is the time to revisit them. As GeoSocial continues to explode, they are all introducing more social networking features that will allow you to create current and fresh content and be even more "findable." And the biggest news is in mobile apps and how geo location is a game changer for local social media efforts.

We will review:

  • How to use the majors (Twitter, Linkedin and Facebook) for a local focus
  • Be creative in using Flickr, YouTube and other surprise sites for geo targeting
  • Explore the newest social networking features of Yelp, Google Local Business Center, Yahoo Local making them even more powerful
  • A quick overview of some of the mobile applications like Foursquare and Gowalla

Mark Your Calendar Now!

27 Apr 2010

UCSC Extension in Silicon Valley, 2505 Augustine Drive, Suite 100 Santa Clara, CA 95054 [Google Map]

Meet with your peers in a small informal setting over breakfast. Morning Forums are held at various places and various times. Each forum is focused on a particular marketing specialty. They meet monthly to network and talk about the issues that matter to you most.

RSVP to elyse@elymedia.com. $5 members; $15 nonmembers (cash or check).




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