Web Strategy Morning Forum
Making Your Social Media Strategy Accountable Social media has become an important channel for reach, influence, positioning, and image management. But, while most individuals and organizations use some aspects of social media, many do so without measuring it’s effect or their measurements don’t directly relate to their broader marketing objectives. This results in scattered efforts and wasted time and money. This presentation will examine how people and companies can determine their unique social media strategy and make it accountable against measurable objectives.