Event Details

26 Mar 2010

Web Strategy Morning Forum

Social media has become an important channel for reach, influence, positioning, and image management. But, while most individuals and organizations use some aspects of social media, many do so without measuring it’s effect or their measurements don’t directly relate to their broader marketing objectives. This results in scattered efforts and wasted time and money. This presentation will examine how people and companies can determine their unique social media strategy and make it accountable to a set of measurable objectives. If want to learn how to get the most from this critical element of web strategy, this session is for you.

Facilitator: Steve Hill, Principal, BrandFire Communications

Topic: Social media has become an important channel for reach, influence, positioning, and image management. But, while most individuals and organizations use some aspects of social media, many do so without measuring it’s effect or their measurements don’t directly relate to their broader marketing objectives. This results in scattered efforts and wasted time and money. This presentation will examine how people and companies can determine their unique social media strategy and make it accountable against measurable objectives.

Presenter Bio: Andrew Mueller is a consultant who helps entrepreneurs, small business owners, and senior executives use social media to create and implement business strategies and tactics that build deep relationships with customers. A social media thought leader, he was recently quoted in the Wall Street Journal, was a VIP guest at Jeff Pulver’s 140 Characters Conferences in both New York and Los Angeles, and is among the top influencers on social ranking sites in the categories of Social Media, Marketing, and Branding.

Mark Your Calendar Now!

When:
26 Mar 2010

Where:
TIBCO Software Inc., 3307 Hillview Avenue Palo Alto, CA [Google Map]

Register: please RSVP to Steve Hill (mailto:steve@brandfirecommunications.com). $5 for members and $15 for nonmembers; everyone picks up own breakfast tab.

 

 

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