Learn about the best practices of how big brands use twitter to engage in real life conversations with customers. You will be presented with real case studies from the social media managers who are responsible for driving customer engagement at Cisco and HP. They will present case study examples of how they drive consumer engagement on the social web.

Facilitator: Elyse Tager

We will discuss:

• How organizations use Twitter?
• What happens if there is negative feedback about your brand?
• Is there a process for filtering feedback back to the appropriate SMEs (subject Matter Experts)?
• How important is integration of twitter when using other social media channels?
• How important is having a twitter strategy across the organization?

Moderator: Tatyana Kanzaveli, CEO, Social CRM World

Panelists:
LaSandra Brill, Sr. Manager, Digital and Social Media Marketing, Cisco, 
Tony Welch, Lead Social Media Strategist and Community Manager for HP PSG, HP

Presenter Bios:

Tatyana Kanzaveli, CEO, Social CRM World, has broad experience in sales, marketing and business development, technology and professional services. She held executive roles in number of start-ups and large multinationals. She was an early adopter of social media and social networking channels, using them to build successful online and face-to-face communities. Tatyana runs strategic Social CRM and social media marketing consultancy [http://scrmworld.com ]. She can be reached on Twitter: @glfceo

LaSandra Brill, Sr. Mgr, Digital & Social Media Marketing, Cisco Systems, is a social media enthusiast, avid blogger and marketing innovator. As Senior Manager of the Service Provider Digital & Social Media Marketing group, LaSandra Brill shapes Cisco’s marketing strategy to include a mix of social media marketing techniques leveraging web 2.0 technologies. At Cisco she is known for building and executing the social media strategy of one of the top five product launches in company history.LaSandra holds a Bachelors of Science in Business Administration with a concentration in Management from San Jose State University.

Tony "Frosty" Welch is the Lead Social Media Strategist for HP PSG, and the Community Manager for The Next Bench (www.TheNextBench.com ). His Twitter handle is @frostola