Join us as we explore various aspects of Product Management as it relates to marketing and business success.

Facilitator: Ellen Grace Henson, Managing Director, Marketing Mechanics

Topic: Find out how primary customer research supports a value delivery approach for products and services, how product professionals work collaboratively within their value ecosystem to understand what customers value, and the pros and cons of different research methodologies.

Presenter: Jennifer J. Berkley, Founder, The Insight Advantage