Event Details

09 Feb 2010

Product Management Morning Forum

Join us as we explore various aspects of Product Management as it relates to marketing and business success.

Merriam-Webster’s definition of “Philosophy” includes a:  a theory underlying or regarding a sphere of activity or thought b: the most basic beliefs, concepts, and attitudes of an individual or group.

When it comes to the definition and development of products and services, every company operates from a “Philosophy of Product” whether this is implicit or explicit. Also, the stated philosophy (We are customer centric.) may differ from the actual or implicit operating philosophy (This is cool technology. We just need to find the right market).

This interactive session will explore a variety of product philosophies, the pros and cons of each and how product professionals can work collaboratively within their companies towards improving and documenting product philosophy.

Take aways:

Explore and develop approaches to improve the underlying basis for your company’s definition and development of products and services. 


Facilitator: Ellen Grace Henson, Managing Director, Marketing Mechanics

Mark Your Calendar Now!

09 Feb 2010

Il Fornaio, 302 South Market Street San Jose, CA 95113 (408) 271-3366 [Google Map]

Register: please RSVP to egh@mktgmech.com. $5 for members and $15 for nonmembers; everyone picks up own breakfast tab.



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