Search Engine Optimization (SEO) is one of the most effective ways to boost your ranking and drive traffic to your site at little or no cost. If only it were that easy though. The truth is, search engines are constantly changing the rules. And with everything else on your plate these days, the last thing you have time for is keeping up with all of them. Fortunately, this month’s speaker does that for you. And he’s about to spill the beans on what he knows. Join author and SEO expert Avinash Kaushik as he talks you through the challenges of SEO and reveals a series of simple strategies you must keep in mind to help bring your site towards the top of the rankings.