This panel event will cover how some of the most respected B-to-B and B-to-C brands in the world are leveraging experiential marketing across live events, digital and mobile as a part of their integrated marketing portfolio and how they use those channels to create brand touch points that deliver measurable results.

Come learn how brands are using experiential marketing to:

• Create awareness
• Drive revenue
• Deepen loyalty and affinity
• Execute campaigns across channels