When: Thursday October 21, 2010 6:00 – 9:00 pm
‘Experiential’, aka Experience Marketing has elevated event marketing from ‘product pitch’ to a discipline that integrates strategic customer data with technology and personal interaction to ensure an emotional connection with customers. The mandate from senior executives is clear: Marketers must leverage marketing channels and technology to ‘connect the dots’ between product, brand and experience to convert leads and drive revenue. And while these leaders recognize that face-to-face contact at trade shows and events can produce a great ROI, they can only do so when they produce an authentic experience that creates lasting, profitable customer relationships.
The program leaders and practitioners in this program will define and describe what’s required to integrate research, customized messaging, social media, mobile devices & apps, event technology and customer intimacy to align selling cycles with customers’ buying cycles. You will learn proven examples of how diverse marketers deploy multiple channels in a unified strategy to create, produce and promote measurable engagements that fulfill their brand promise and win and keep loyal customers. You will gain valuable insight from our keynote speaker and actionable ideas from our high-performing panel that you can put to work to drive your next brand promotion to ensure a successful event – and customer experience.
Register early to ensure your participation. Seating is limited for what will be a well-attended event. Join your colleagues for networking, food and beverages prior to presentation, from 6-7 pm.
Robb Trost - Business Development Director for Jack Morton Worldwide, a global brand experience agency who creates experiences that strengthen relationships between brands and the people who matter most to them. Robb has 14 years' business-to-business/consumer, event, and project management experience in the technology, sports, and entertainment markets.
Adrian Ott - CEO, Exponential Edge Inc. & Author, The 24-Hour Customer (Harper Business 2010) is recognized as an expert in today’s exponential economy by Bloomberg TV, Fox Business News, Fast Company, CBC-TV and The Washington Post. She Chairs the Strategy & Growth Roundtable for the Harvard Business School Association of N. California. As an HP executive for 15 years, Adrian was recognized for infusing HP with “new revenue streams, technologies, and business models.” She holds an MBA from Harvard Business School and a B.S. from U.C. Berkeley.
Andrea Bundalian - Founder, Lead Detectors. Her firm has helped cutting-edge B to B and B to C companies double and quadruple sales leads from trade shows and marketing events since 1997. Some of Lead Detectors' clients include Audi™, NVIDIA™, Microsoft™, and Olympus™.
Eric Pestana – President & CEO, Mogulaire, the event services firm that designs and executes lifestyle events featuring cross-marketing of prominent luxury brands all designed to produce a compelling experience for discerning clientele including the Mogulaire Concours d'Elegance.
Ray Thackeray - VP Sales at ootoWeb and pioneer of Meetings Management technologies. Ray created the first SaaS registration system for planners and recently launched the first Mobile Event Guide that enables attendee registration on smart phones.
SVAMA Member $ 30
SVAMA Student Member $10; Student Nonmember $15
SVAMA Partner Member $35
Business Development Director
Jack Morton Worldwide
Exponential Edge Inc.
President & CEO
Learn how brands are using experiential marketing