To app, or not to app? That is the question many marketers are facing these days. Brands are leveraging everything from fun social games, to powerful tools that turn mobile devices into branded epicenters of productivity. The 'app' market is on fire, and SVAMA is corralling the best and brightest in the biz to discuss their success stories and war stories. Whether you've got an application for your brand, are looking to develop one, or are an app developer yourself, attend this SVAMA panel event to share and learn how to engage your audience in this exciting market.