Have you been elected to lead your organization through a period of change? This session is designed to prepare you for some of the challenges ahead; building a business case for digital transformation, implementing new team structures and advocating change from above.
If you are on the verge of/in the throes of digital transformation you cannot afford to miss this session. Walk away with a toolbox to take back to the office and implement a blueprint for successful digital transformation.
Speakers: Brian Monahan, Co-founder & Chief Evangelist, NewCo (Former VP of Marketing at Walmart)
Brian is an award winning pioneer in the marketing industry. He has played influential roles at the cutting edges of the digital media industry since it began. He loves creating order from chaos and collaborating with passionate people to invent scale-able business drivers. At Walmart, Brian was responsible for brand strategy, customer acquisition and retention, and audience monetization via advertising sales. Under his leadership, Walmart.com's traffic grew to become the second largest US ecommerce site. He nurtured omnichannel relationships with Walmart customers by launching Online Grocery, the Savings Catcher app, and Shipping Pass. Walmart's digital ad business grew to be one of the largest in the US. He is currently the Co-Founder & Chief Evangelist of NewCo Festivals a media and events platform celebrating for-profit innovators solving meaningful problems in the world.
Moderator: Gary Katz, Chief Marketing Officer, Marketing Future Forum
Gary created the first-ever university course on Marketing Operations, and is known for elevating Marketing Ops to a strategic role by embracing a systems approach for strong business results. His roles at Renesas, Siemens, Sun Microsystems, Aplix, Insignia Solutions, and ShoreTel included Integrated Go-to-Market Leader, Director of Corporate Marketing, and Director of Communications & Demand Generation.
Chief Marketing Office
Marketing Future Forum
Co-founder & Chief Evangelist
NewCo (Former VP of Marketing at Walmart)