Event Details

14 Jun 2016

How to Market to CIOs, and Win Awards, Too! | June 14, 6pm

In this session, you’ll hear the remarkable behind-the-scenes story of how VMware and TDA conceived and created CIO Vantage, named 2015’s Best B2B Digital Magazine by the Eddie Awards, the content industry’s premier awards for excellence from Folio Magazine. 

Marjorie Young-Krauss, Head of Audience Marketing at VMware, will share the challenges VMware faced with a crucial yet nearly-impossible–to-reach audience, CIOs. She’ll also explain how CIO Vantage overcomes those challenges with excellence, and the fundamental VMware values underpinning the effort.

Paul Gustafson, President of TDA Group, will share the surprising and never-before-told backstory of how TDA found and won the business, the rocky project start that nearly derailed the engagement, and reliable best practices for strategy, messaging, planning, and execution, that pave the way for award-winning efforts.

After a brief presentation; Marjorie and Paul will co-host a fireside chat to answer questions, share experiences, and hopefully, inspire excellence. 

Panelists:

Paul Gustafson
President
TDA Group—Silicon Valley’s Premier Marketing Agency

Marjorie Young-Krauss
Head of Audience Marketing
VMware

Event Sponsors, Partners or Affiliates:

Mark Your Calendar Now!

When:
14 Jun 2016

Where:
ITU – International Technological University, 2711 N 1st St San Jose, CA 95134 [Google Map]

Learn how a typical high tech marketing challenge can be transformed into an award-winning content stream that attracts and holds the attention of CIOs and supports crucial business objectives. 

 

 

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