Event Details

15 Sep 2015

Get Agile. Get Revenue.

Tuesday, September 15, 2015, 5:30pm – 8:30pm
Advanced online reservations close Monday night at midnight!

Join us at this special Partner event, co-hosted with Women In Consulting® (WIC).

Although agile concepts have swept through the software R&D function, did you know that these concepts can apply to marketing too?

With digital technologies transforming the marketing function, leading-edge marketers are turning to agile and scrum methodologies to adapt quickly to the market. Agile means changes are tested through numerous small experiments with customer feedback and data guiding successive adjustments. It’s a way to regularly review, re-calibrate or replace existing processes.

In this session you will learn:

  • How to decide whether agile should be adopted, and for which marketing processes
  • The impact on marketing organization structure, skills, and training
  • How such approaches can be applied to your individual campaigns and marketing plans in your company starting tomorrow
  • Case studies of both B2B and B2C companies that have successfully adopted an agile processes
  • How to apply agile marketing to your job to differentiate you from your co-workers in management’s eye

About the Presenters

Adrian Ott, Award-Winning Author and CEO, Exponential Edge Inc.
Global CMO recently recognized Adrian on their 50 Marketing Thought Leaders To Know list. Adrian and her team assist visionary senior executives to capture trending market opportunities, organize marketing for success, and build go-to-market strategies. In 2005, Adrian envisioned Marketing Operations as a rapidly emerging discipline and published one of the first papers on the topic, The 5Ts of Marketing Operations which was reprinted in several publications. She has appeared on Bloomberg TV, CNBC and contributed to Fast Company, Forbes and Harvard Business Review. In 2014 she was recognized by the Dean of the Harvard Business School and the alumni association as a key inspirational leader in Northern California. Her bestselling book, The 24-Hour Customer, won best business book of the year awards in 2011 and her latest book is called, Exponential Influence®: Designing Digital Habits That Engage Distracted Customer.

Sheryl Root, Associate Professor, Carnegie Mellon University
Sheryl Root is a member of the faculty at Carnegie Mellon Silicon Valley where she teaches Agile Marketing and the Project and Process Management Courses to graduate students. Before joining the faculty, she was Director, Marketing Services at Applied Materials and previously was with HP for 20 years having served as director of Business Strategy, director of Marketing Operations for Services, Director of the Software Initiative and Manager of Unix environments. She led internal teams of consultants in advancing software engineering and business management process practices within Hewlett-Packard worldwide, specializing in the area of software. Sheryl completed her undergraduate studies at the University of California and obtained her master’s degree in business from Stanford University. She is on the Board of Advisors for the Stanford Business School Sloan Program and is a member of the board for WITI (Women in Technology, International).

Dave Lloyd, Senior Manager of Global Search Marketing, Adobe
Dave & his team were pioneers in using Agile principles in Adobe’s internal marketing operations. He is a Certified ScrumMaster and has written and spoken on Agile Marketing. In his role as Senior Manager of Global Search Marketing at Adobe, he leads a global team delivering organic search, site search, and app store search strategies, aligned closely with all digital & media channels. His team uses the Adobe Marketing Cloud to deliver KPI-driven results including global subscriptions, trials, sales leads, and revenue. Previously, he built & led Cisco’s Global SEO Strategy for all products. He received his Business degree from U.C. Davis, writes monthly for ClickZ and Adobe’s Digital Marketing blog, and is a repeat speaker at industry events including Pubcon, Clickz, PR News, Ad Tech, Direct Marketing Association, SMX, and Adobe Summit.

About Our Partner

Women In Consulting® (WIC)
Women In Consulting® (WIC) is a collaborative community that helps consultants and small business owners build strong businesses. WIC helps its members grow professionally through formal programs and through a supportive community that fosters collaboration and sharing. WIC members are known for generously sharing best practices, expertise, advice and resources; and for working together on projects.


Event Sponsors, Partners or Affiliates:

Mark Your Calendar Now!

15 Sep 2015

Silicon Valley Innovation Center , 1875 S Grant St, Suite #520 San Mateo, CA 94402 [Google Map]



  • SVAMA members or WIC Members: $30 by Monday, September 14, $40 at the door
  • WIC Community Members and partner members of either group (other than WIC/SVAMA): $35 by Monday, September 14, $40 at the door
  • Nonmembers of SVAMA or WIC: $45 by Monday, September 14, $55 at the door



All registrants of this meeting will receive an e-mail reminding them of the upcoming event and confirming their registration. You may request a refund up to noon on the Friday prior to the meeting. After Friday at noon, no refunds will be issued. While we understand special circumstances, we request your cooperation with this policy in order to help us plan meals accurately with the venue and make the most of membership funds.

All requests for cancellation or refund must be sent to us by the Friday prior to the event at 12 noon. We would appreciate hearing from any registrant regarding a cancellation even up to the day of the event.




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