05 Aug 2009
Bringing Authenticity back into Marketing
Rohit will be our guide as we take a look at what's working and what's not in marketing today
In this unique keynote, best-selling author and renowned marketing expert, Rohit Bhargava, will take you inside a global collection of people, stories and ideas that will inspire you to rethink how you're approaching your marketing. Weaving together stories from the death of Superman to how the banana industry got consumers to care about fruit, you'll learn why authenticity is the new secret to effective marketing and how you can make your business more authentic today.
Keynote:
Rohit Bhargava
360 Digital Influence
Moderator:
Rohit Bhargava
360 Digital Influence
5:30pm to 6:45pm
Networking, Food, and Cocktails
Rub elbows and wet your whistle with fellow Silicon Valley marketers and entrepreneurs. What better way to learn and build your network than shooting the breeze over a cocktail in the heart of Silicon Valley!
6:45pm to 7:30pm
Keynote Speaker: Rohit Bhargava, Author of
Rohit is a founding member of the 360 Digital Influence group at Ogilvy and author of the best selling new book Personality Not Included, a guide on how to use personality to reinvent your marketing that has been published globally in six languages. He publishes the Influential Marketing blog, ranked among the top 50 marketing blogs in the world, and has been featured in The Wall Street Journal, BusinessWeek, and other global media. He is a frequent keynote speaker on marketing and business and is commonly recognized as the creator of the new marketing concept Social Media Optimization (SMO).
7:30pm to 9:00pm
Panel Discussion
In this 1.5 hour panel, moderated by Rohit Bhargava, we'll hear from leading practitioners in different industries talk about their successes and failures bringing authenticity back into their brands.
There are no documents associated with this event.
Save the Date!
When: 05 Aug 2009
Where: Hewlett–Packard Company, 3000 Hanover Street, Building 20 Palo Alto, CA [Google Map]
$30 member, $45 non-member, $35 partner member, $15 student member, $25 student non-member
Register Early!