Thursday, November 13th, 2014, 6pm
Brand transformation and repositioning are often critical elements of growth in the new economy. No brand is immune to the need to change, grow and evolve over time. Yet, this can be daunting. There are so many ways to approach the transformation, and often many conflicting ideas within an organization.
The secret to making big changes – such as a brand transformation or other types of major marketing initiatives – easily, painlessly and with grace, is to develop a simple strategy that allows the changes to come naturally.
Join the Silicon Valley of the American Marketing Association (SVAMA) in this informative workshop. During this high-energy workshop, you will learn four simple steps for transforming a brand or launching a major marketing initiative easily and smoothly, based on the latest neuroscience research and marketing best practices. These four steps form “The Leapfrog Method”, the subject of Jenn LeBlanc’s upcoming book. This Method has been developed through many successful corporate rebranding campaigns and major marketing initiatives with companies such as SAP, Logitech, numerous Oracle companies and others, as well as work with successful entrepreneurs.
You will leave this session feeling energized and excited about leapfrogging to the next level of success with your major initiative.
You will come away with:
• A way to quickly evaluate where the brand/project needs to go
• An understanding of whether your brand/project is ready for launch
• An action plan to define how to move your brand/project smoothly toward a successful launch
Jennifer LeBlanc, M.S.
Marketing Strategist, CEO& Founder, Author
Jennifer is a master change agent. By the time she was 21, she had moved 22 times and has applied that flexibility and adaptability to her work as a marketing strategist, scientist, speaker, author and coach. For 20 years, she has been transforming brands and has driven more than $1.5B in revenue for market leaders such as SAP, Polycom, Logitech, numerous Oracle companies and several Silicon Valley biotechs.
Jennifer is currently writing a book on how to create both personal and corporate transformations entitled, The Leapfrog Method: How to Make Change with Ease and Grace. As a formally trained scientist, she holds a B.S. and an M.S. in biology. She also holds a certificate in BioEntrepreneurship from the Haas School of Business, University of California, Berkeley and is certified as an Advanced Neurolinguistic Programmer by NLP Marin.
Date: Thursday, November 13th, 2014
Time: 6:00pm - 8:30pm