Event Details

24 Jun 2014

Mobile Marketing: Creating An Effective Mobile Experience for Your User

In 2014, over 6.8B users worldwide are expected to have mobile phones of which close to 2B will be smart phone users. As marketers, we know that e-mail messages, social engagement, and paid advertisements often will be seen and read on a smartphone or tablet instead of on a desktop or laptop. Mobile content must be concise and clear while showcasing high-impact visuals.

Join the Silicon Valley Chapter of the American Marketing Association (SVAMA) for this engaging discussion with companies who have successfully incorporated successful mobile marketing strategies.

• Understand and apply marketing strategy to mobile
• Learn how mobile creates engagement
• Best practices for mobile content


Deborah Kelson, Mobile and Digital Marketing Executive
Deborah Kelson was most recently the Senior Director of Mobile and Multichannel Marketing at Walmart eCommerce, where she was responsible for acquiring multichannel customers by driving digital engagement with products and services on Walmart.com, Walmart’s mobile website and Walmart Apps. She also launched the marketing for Walmart To Go, Walmart’s online grocery delivery service. Prior to joining Walmart eCommerce, Ms. Kelson held various marketing roles at companies that use technology to simplify and improve consumers’ lives, including Evite.com and LeapFrog educational toys. She holds a Bachelor of Arts degree in Psychology and Art History from Stanford University

Emily Basileo, Analyst, Global Research and Insights, inMobi
Emily attended New York University, and she passed her time managing bar operations, volunteering, and tackling random creative projects. Her dynamic lifestyle led her to San Francisco, where she joined the AppGalleries family. As the Director of Operations, she was responsible for everything from legal due diligence and compliance to data analysis and event planning. In 2012, InMobi acquired AppGalleries, and Emily was absorbed into the Business Operations team, where she led data analysis and contributed to strategy and sales planning. Today, Emily thrives on the Global Insights team, pondering marketing’s big questions, identifying mobile trends, and crafting actionable strategies.

Dave Lawson, Director of Mobile and Digital Unification, Knotice, an IgnitionOne Company
Dave works with current and prospective partners to expose opportunities to use their owned data across channels for marketing efficiency and enhanced consumer experience. Based in Silicon Valley (and a former SVAMA Marketing Communications committee member), Lawson has over a decade of experience helping transform the way brands and their agencies relate to customers. He actively works across numerous industries including consumer electronics, retail, hospitality, entertainment and more. As a testament to the ubiquity of mobility today, active executions across paid and earned media, sms, email, web, commerce, attribution, and apps are all in play. He has been featured in numerous leading industry publications and is a regular speaker at national digital marketing industry events.

MODERATOR: Shannon Ryan, Founder & CEO, ArchetypeDNA
Shannon is an industry thought leader in global brand strategy and marketing. Over the past 16+ years, she has held senior leadership roles on both the agency and brand side, including management of her own agency, ArchetypeDNA. Shannon’s experience is diverse across BtoB and BtoC having worked with some of the most respected brands in the world. She specializes in 360° customer engagement, helping brands effectively reach and engage their audiences across channels and deliver measurable results across the organization.


Shannon Ryan

Event Sponsors, Partners or Affiliates:

Mark Your Calendar Now!

24 Jun 2014

AT&T Foundry, 260 Homer Ave Palo Alto, CA 94301 [Google Map]

6:00 – 6:45 pm – Networking
6:45 – 8:30 pm – Panel Discussion


Deborah Kelson, Mobile and Digital Marketing Executive
Emily Basileo, Analyst, Global Research and Insights, inMobi
Dave Lawson,
Director of Mobile and Digital Unification, Knotice, an IgnitionOne Company
MODERATOR: Shannon Ryan,
Founder & CEO, ArchetypeDNA; SVAMA President



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