Event Details

20 May 2014

Inside the Mind of a Venture Capitalist

Venture capitalists are privy to some of the most transformational ideas in business. Come hear from our panel of leading venture capitalists as they share their insights on what’s resonating now, trends to watch and what they look for from a marketing perspective.

Venture capitalists invested $29.4 billion in 3,995 deals in 2013, an increase of 7 percent in dollars and a 4 percent increase in deals over the prior year, according to the MoneyTree Report™ by PricewaterhouseCoopers LLP and the National Venture Capital Association (NVCA). Silicon Valley was the top region for the year, attracting 41 percent of total US venture capital dollars and 31 percent of total US deals

Key topics to be covered

  • What are the growing trends in the market
  • Tips for marketers within start-ups or incubating new ideas within larger companies
  • How do VCs spot and assess a business or market opportunity

Come join the Silicon Valley American Marketing Association (SVAMA) for a dynamic panel discussion.  Click here for details and registration.

Jim Lussier serves as Managing Director and Head of Dell Ventures.  In this role Jim leads Dell’s investing activities companywide, and is responsible for setting the overall investment strategy, completing investments in emerging technology companies, managing the portfolio, and maintaining a dialog and collaboration with the ecosystem of VCs and entrepreneurs on how Dell can help companies succeed.  In December 2013, Dell Ventures announced the $300 Million Strategic Innovation focused on investments strategically relevant to Dell in areas including Storage, Data Center, Cloud, Big Data, Security and Mobile. Prior to joining Dell in 2011, Jim spent more than a decade as a general partner at Norwest Venture Partners, a global venture capital firm based in Silicon Valley, managed Accenture’s  High Technology Strategy practice for North America, was vice president and general manager of a division of Beyond.com Corporation and held executive positions at Metaphor and Booz & Company.  Jim holds a BS in Finance from the Wharton School of the University of Pennsylvania and an MBA from Stanford.

Sramana Mitra has been an entrepreneur and a strategy consultant in Silicon Valley since 1994. As an entrepreneur CEO, Sramana founded three companies: Dais (off-shore software services), Intarka (sales lead generation and qualification Software; VC: NEA) and Uuma (online personalized store for selling clothes using Expert Systems software; VC: Redwood). Two of these were acquired, while the third received an acquisition offer from Ralph Lauren which the company did not accept. Sramana has developed a well-regarded methodology for positioning which she has used repeatedly in different situations and across a variety of market segments. Sramana has authored several books including Entrepreneur JourneysBootstrapping, Weapon Of Mass Reconstruction;Positioning: How To Test, Validate, And Bring Your Idea To Market; Innovation: Need Of The Hour; The Other 99% (Entrepreneurs): Fortune In The Middle Of The PyramidFeminine Feminism; Vision India 2020. In 2010, Sramana founded the One Million by One Million initiative to help a million entrepreneurs globally to reach a million dollars in annual revenue, build $1 trillion in global GDP, and create 10 million jobs. She was a columnist for Forbes from 2008 to 2010. Her writings are widely syndicated, and can be found at The Huffington PostSmall Business TrendsHarvard Business ReviewXconomyWomen 2.0Business Insider, and elsewhere.

Benjamin Tseng is a Vice President at DCM, a leading venture capital fund managing over $2 billion in assets based in the Silicon Valley, Beijing, and Tokyo, where he is responsible for sourcing and analyzing new investment opportunities as well as assisting on financing, M&A, and strategic matters for DCM’s diverse set of portfolio companies. His focus areas lie in disruptive opportunities that exist at the intersection of business and science & technology and include connected devices, “Big Data”, next generation “omics” technology, and new models for healthcare. Prior to DCM, Benjamin was a Senior Associate Consultant with management consulting firm Bain & Company based in the Bay Area where he worked with a number of Fortune 500 semiconductor and eCommerce clients evaluating new markets, strategies, and acquisitions. Benjamin graduated Phi Beta Kappa with highest honors in Biochemical Sciences and a minor in Mathematical Sciences from Harvard University where his studies focused on understanding complex biological systems using a combination of mathematical and experimental approaches. Benjamin is also a mentor for the Thiel “20 Under 20″ Fellowship, an advisor to several startups, as well as an avid comic book fan, a “Fandroid”, a (very) amateur coder, a blogger, and a very obsessive Google Reader/Tumblr user.

Moderator: Preethy Padmanabhan is Sr. Mgr. Solutions Management & Marketing for Dell Cloud Client computing division. Preethy leads multiple initiatives at Dell such as enhancing cloud client customer demo experiences in Dell Solution centers, creating targeted vertical solutions based on industry needs and launching cutting edge cloud solutions into the market. Prior to Dell, Preethy worked for Cisco, Hughes and built a career in technology across Engineering, Management and Marketing. Preethy holds leadership board positions in non-profit organizations, startups focused on causes such as education for children and career development. She is currently on the board of non-profit SVAMA (Silicon Valley American Marketing Association).




Preethy Padmanabhan
Sr. Mgr. Solutions Management & Marketing
Dell Cloud Client computing division


Jim Lussier
Managing Director
Dell Ventures

Sramana Mitra
Entrepreneur and Strategy Consultant
Silicon Valley

Ben Tseng
Vice President

Mark Your Calendar Now!

20 May 2014

Dell, 5450 Great America Parkway Santa Clara, CA 95054 [Google Map]

6:00 – 6:45 pm – Networking

6:45 – 8:30 pm –Panel Discussion



Jim Lussier, Managing Director, Dell Ventures
Sramana Mitra, Author, Serial-Entrepreneur, Founder 1M/1M
Benjamin Tseng, VP, DCM
Moderator: Preethy Padmanabhan, Sr. Mgr, Solutions Marketing, Dell





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