Event Details

11 Feb 2014

The Digital Consumer and Its Impact on the Business of Social
with Special Guest
Charlene Li, Founder, Altimeter Group


As we start 2014, we are witnessing the change, the overlap and commonalities in how businesses are reaching consumers, partners and workers. We are also witnessing customers’ and workers’ experiences are changing based on how they interact with companies. Businesses are now seeing the need to create unified messages across social, mobile and digital marketing campaigns.

Join the Silicon Valley Chapter of the American Marketing Association (SVAMA) and special guest, Charlene Li, as she talks about the trends of 2014. Learn about what disruptive trends to watch and how to organize around the new social consumer and workplace.

You will come away with:

  • Integrating social and mobile into your digital marketing strategies
  • How to extend the culture of innovation into disruptive strategies
  • Designing holistic strategies to create and define the future of the workplace


Charlene Li
Founder & Managing Partner
Altimeter Group

Event Sponsors, Partners or Affiliates:

Mark Your Calendar Now!

11 Feb 2014

EMC Corporation, 2421 Mission College Blvd Santa Clara, CA 95054 [Google Map]

About the Presenter

Charlene Li is the founder and current Managing Partner of Altimeter Group, and author of TheNew York Times bestseller Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, named one of 2008′s best business books. She is one of the foremost experts on social media, and a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Charlene is a frequently-quoted expert, having appeared on 60 Minutes, The PBS NewsHour, ABC News, and CNN. She is also frequently quoted by The Wall Street Journal, The New York Times, The Economist, Businessweek, USAToday, Reuters, and The Associated Press.

Charlene is a graduate of Harvard Business School and received a magna cum laude degree from Harvard College. She serves on the Board of Directors of the Harvard Alumni Association and is a member of the World Economic Forum’s Global Agenda Council on New Models of Leadership. You can follow her blog at charleneli.com/blog or at twitter.com/charleneli.

Registration/Networking: 6:00pm-6:30pm
Presentation: 6:30pm-8:00pm
Additional Networking: 8:00pm-8:30pm

SVAMA Members $10
Partner Members $25
Non-Members $30
Students (w/valid Student ID) $20



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