Event Details

12 Nov 2013

Winning the Heart of the Intuitive Consumer: New Insights from Neuromarketing

Winning the Heart of the Intuitive Consumer: New Insights from Neuromarketing

Tuesday, November 12th, 6:00pm-8:00pm

ONLINE REGISTRATION CLOSES AT 2PM ON THE DAY OF THE EVENT. After that time, please join us and regsiter onsite!

Building on the latest insights from brain science, the discipline of neuromarketing helps marketers and researchers answer the age-old question: why do consumers buy? As the co-authors of Neuromarketing for Dummies (Wiley, 2013), a comprehensive overview of neuromarketing science, applications, methodologies, and ethics, Steve Genco and Andrew Pohlmann will share their thoughts and insights into this cross-disciplinary field in which researchers study consumers' brain responses to brands products, advertising, shopping , entertainment and more. This won't be an ordinary academic lecture but rather a fun and entertaining look into the field that is revolutionizing how we look at consumer behavior. For further information, please visit-http://www.intuitiveconsumer.com/

Cost

SVAMA Members $10
Partner Members $25
Non-members $30
Students (must show valid student ID) $20

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When:
12 Nov 2013

Where:
EMC Corporation, 2421 Mission College Blvd Santa Clara, CA 95054 [Google Map]

Steve Genco is a pioneer in the field of neuromarketing. In 2006, he founded one of the first neuromarketing research firms. From 2009 to 2012, he was Chief Innovation Officer at another leading neuromarketing vendor. He is currently partnering with Intuitive Consumer Insights LLC, helping world-class clients develop and execute market research programs and business strategies that blend traditional research techniques with the latest advances in neuromarketing tools and technologies.

Steve has over 20 years of experience as a consumer research innovator, entrepreneur, management consultant, social science researcher, and educator. Prior to entering the business world, he was a teacher and researcher in political science, specializing in public opinion polling and executive decision making. He holds a PhD in Political Science from Stanford University.

Andrew Pohlmann has been a leader in business strategy and marketing for over 20 years. In 2008, he led the development of the world’s first global neuromarketing consultancy, helping numerous Fortune 100 and Global 50 firms integrate neuromarketing techniques into their understanding of consumer behavior.

Andrew has held senior leadership roles at Citigroup, JPMorgan Chase, Alticor, and currently leading client services at MorseBest Innovation, specializing in corporate strategy, product development, business development, and marketing. He has a deep background in management consulting and entrepreneurship, having helped launch two companies to acquisition. Andrew’s experience has spanned multiple industries and regions, including both institutional and consumer clients in North America, Europe, and Asia.

 

 

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