Event Details

13 Jun 2013

WTF of Business: Changing the Way Businesses Create Experiences with Brian Solis

WTF of Business: Changing the Way Businesses Create Experiences with Brian Solis

Tuesday, November 12th, 6:00pm-8:00pm

Brian Solis, award-winning author of "The End of Business as Usual," will speak about his most recent book titled "[What's the Future] of Business? Changing the Way Businesses Create Experiences." His latest book explores in a fun, visual, and insightful way how connected consumerism breaks down into Four Moments of Truth - the role of technology in decision-making, how businesses need to create experiences that mean something in each stage, as well as, spark engagement between consumers based on those experiences. WTFB takes readers on an uplifting journey to help them bring about change from the inside out. The end result demonstrates how experience-design amplifies customer relationships, drives word of mouth, and fosters organic advocacy. The point is that experiences can often trump your product or service.

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13 Jun 2013

EMC Corporation, 2421 Mission College Blvd Santa Clara, CA 95054 [Google Map]

About the Speaker

Brian Solis is Principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, he has studied and influenced the effects of emerging technology on business, marketing, and culture.He is also an award-winning author, prominent blogger, and keynote speaker. Brian has studied and influenced the effects of social media and disruptive technology on business, marketing, entertainment, and culture.

Brian works with enterprise organizations to research market trends, disruptive technology, and emerging business opportunities. He also works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Over the years, Brian has also led new media business and marketing efforts for Web 2.0 startups and celebrities.

Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What's the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.



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