Event Details

17 Sep 2013

Marketo's Secret Sauce: Smarter Marketing for Better Results

Marketo's Secret Sauce: Smarter Marketing for Better Results

Tuesday, September 17th, 6:00 pm to 8:00 pm

Founded in 2006, Marketo's revenues grew to $58.4 in 2012 and the company went public within 7 years in May 2013 with $900M+ market capital.

You've heard the buzz about marketing automation and how it can help maximize your marketing efforts.  But do you really understand how to use it effectively to drive amazing results? Join Jon Miller, Co-founder and VP of Marketing at Marketo, to get an up-close and exciting look into the content marketing, lead generation, and marketing automation strategies that are driving Marketo's growth.

You'll see how the experts at Marketo do it themselves.  We'll cover actual examples of how Marketo's smart and innovative programs produce such eye-popping results as:

147% increase in nurture email click rates, 50% gain in marketing qualified leads at 33% less cost per lead, 40% improvement in sales productivity, and 1,900 new opportunities using content.

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17 Sep 2013

Santa Clara University, Lucas Hall, 1st Floor, Forbes Room, 500 El Camino Real Santa Clara, CA 95053 [Google Map]

About the Speaker

Jon leads strategy and execution for all aspects of Marketo's communications, thought leadership, and content marketing programs. Before co-founding Marketo, Jon was VP of Product Marketing at Epiphany and held positions at Exchange Partners and Gemini Consulting. He is executive editor of the popular Marketo Marketing Blog, and author of the comprehensive handbooks, “The Definitive Guide to Marketing Metrics and Analytics,” and “The Definitive Guide to Marketing Automation. In 2010, The CMO Institute named Jon a Top 10 for companies under $250 million revenue. Jon holds a bachelors degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.Follow Jon on Twitter @jonmiller



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