Event Details

11 Jun 2013

Brand Advocacy: The #1 Mission

ONLINE REGISTRATION IS NOW CLOSED! Please join us and register onsite.

Join SVAMA and Rob Fuggetta, CEO of Zuberance for this session on why brand advocacy should be your #1 mission!

You have a secret content marketing weapon: Brand Advocates. As your most loyal, engaged, and enthusiastic customers, they’ll gladly create positive reviews, glowing testimonials, and more. Unlike your high paid agency or in-house copywriter, you don’t have to pay them thousands or hundreds of thousands of dollars to create compelling content. Simply make it easy for Advocates and they will happily create fantastic and authentic content. Intrigued?

Register for the SVAMA Industry Event and learn how to:

  • Identify Brand Advocates via social, digital, and mobile channels
  • Turn Advocates into content creators
  • Amplify and leverage Advocate content
  • Track advocacy content results and optimize

Rob shares secrets, insights and real world best practices that work. This is a session you won't want to miss!

Industry Expert & Speaker: Rob Fuggetta (@robfuggetta), Founder/CEO, Zuberance and author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force (Wiley, 2012)


Special Sponsors! Please join us for an outstanding local wine and goat cheese pairing.

The goat cheese is from the award winning Harley Farms located in Pescadero. They offer many goat cheese varieties mixed with fun and delicious ingredients such as Herb, Honey Lavender, and Apricot Pistachio.

The wine hails from the Purple Wine Company, with its family of brands that are available at your local Whole Foods, BevMo! or Cost Plus World Market: Avalon Cabernet Sauvignon, Bex Riesling, Living in Zin Zinfandel, Cryptic California Red.

Event Sponsors, Partners or Affiliates:

Mark Your Calendar Now!

11 Jun 2013

eBay Townhall, 2211 North First Street San Jose, CA 95131 [Google Map]

ONLINE REGISTRATION IS NOW CLOSED! Please join us and register onsite.

Industry Event Agenda: 6:00pm - 8:00pm

6:00pm - 6:45pm Networking with refreshments

6:45pm - 8:00pm Brand Advocacy Presentation, followed by Q&A


About the Speaker: Rob Fuggetta, CEO of Zuberance

Rob Fuggetta, CEO of Zuberance is a leading expert on brand advocacy, and author of the ground-breaking new book, “Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.” Published by John H. Wiley & Sons, Inc., a major business publisher, Brand Advocates shows how companies are leveraging Brand Advocates to build their brands and businesses – and how you can too!

Fuggetta is the Founder & CEO of Zuberance, a social media marketing company that powers Brand Advocate programs for top consumer and business brands. Prior to founding Zuberance in 2008, Fuggetta was the Chief Marketing Officer at Genuity, a Verizon spin-out. He also was formerly a partner at Regis McKenna, Inc., the legendary high tech marketing and communications firm in Palo Alto, where he co-led the global Apple account.




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