DATE & TIME: MARCH 12, 2013, 6:00PM
ONLINE REGISTRATION HAS NOW CLOSED. JOIN US & REGISTER ONSITE TONIGHT!
SVAMA is pleased to host Michael J. Fern, CEO and Cofounder of Intigi, as our industry and content marketing expert. Michael will share best practices on how your organization can build and execute a sustainable content marketing strategy that boosts your thought leadership, search engine rankings, and qualified website traffic.
This session will include a presentation and interactive discussion, drawing on the content marketing practices of several example companies (e.g., SEOmoz). During the session, you will gain insights into the following:
Positioning your content marketing
- How content marketing relates to social media marketing and SEM
- Effective content marketing tactics
- Advanced content marketing practices
Learn how to get more customers by sharing great content!
Industry Event Agenda: 6:00pm - 8:00pm
6:00pm - 6:45pm Networking with refreshments
6:45pm - 8:00pm Content Marketing Presentation, followed by Q&A
About the Speaker:
Michael J. Fern is the CEO and Co-founder of Intigi (intigi.com). Michael is an experienced strategist and advises companies on product positioning, industry dynamics, disruptive innovation, and corporate strategy. Intigi helps online marketers quickly find & share valuable content in one easy-to-use platform.
Before founding Intigi, Michael was a professor of strategy at Santa Clara University where he taught in the evening MBA program. Michael received a PhD in Strategic Management from the University of North Carolina at Chapel Hill.