The way we market to and with our partners is changing. Driven by digital technology advances, customers are tightly networked to their ecosystems, highly mobile and very social media aware. In short, they are forming new "digital habits" that changes how we influence them.
SVAMA- the Silicon Valley Chapter of the American Marketing Association, in partnership with Association of Strategic Alliance Professionals - Silicon Valley (ASAP-SV) has gathered Silicon Valley thought leaders for this third in a series of Game Changer events. Our panel of industry experts will challenge you to look ahead, identify emerging trends, understand their impact and help you prepare for the changes and opportunities ahead.
You’ll hear from companies large and small about effective new ways to generate leads and nurture customers through the transformed cycle of awareness, consideration, attraction and decision-making. You’ll learn best practices on engaging with ecosystem partners in the battle to control value chains. What technologies will you need to adopt, leverage and throw-out? What does the new distributed marketing and partner organization look like? What’s the value to you—and to your company?
Our panel of industry experts will share their insights to help you:
Who Should Attend
Marketing professionals and consultants involved in partner marketing strategy and implementation
$20 Members / $25 for ASAP or SVAMA partner members / $35 non-members
Location -- Please note address update!
225 E Tasman Drive, Bldg 3, Frontier Conference Room
San Jose, CA 95134
PwC, US Corporate & Advisory Alliances
VP, Partner Development & Investments
Exponential Edge Inc.
Founder and Managing Director
New Paradigms Marketing Group
Vice President, WW Services Partner Organization