Event Details

12 Jun 2012

The Transformation in Partner Marketing: How Digital Platforms, Ecosystems and Customer Buying Habits Change the Game

Announcing Extended Networking thanks to Our Sponsor Cisco

Join us at 5:30pm for food and beverages with your friends and colleagues in the state-of-the-art Cisco conference facility.

The way we market to and with our partners is changing.  Driven by digital technology advances, customers are tightly networked to their ecosystems, highly mobile and very social media aware. In short, they are forming new "digital habits" that changes how we influence them.

SVAMA- the Silicon Valley Chapter of the American Marketing Association, in partnership with Association of Strategic Alliance Professionals - Silicon Valley (ASAP-SV) has gathered Silicon Valley thought leaders for this third in a series of Game Changer events. Our panel of industry experts will challenge you to look ahead, identify emerging trends, understand their impact and help you prepare for the changes and opportunities ahead.

You’ll hear from companies large and small about effective new ways to generate leads and nurture customers through the transformed cycle of awareness, consideration, attraction and decision-making. You’ll learn best practices on engaging with ecosystem partners in the battle to control value chains. What technologies will you need to adopt, leverage and throw-out? What does the new distributed marketing and partner organization look like?  What’s the value to you—and to your company?

Our panel of industry experts will share their insights to help you:

  • Understand how to effectively use digital platform technologies and practices to track and leverage buyer behaviors and interests to generate leads and engage your collaborative sales teams
  • Understand how more highly differentiated market targeting and inbound marketing analysis can take advantage of data gathering and new analytics capabilities
  • Understand how the push-pull dynamics of traditional marketing are being transformed into ecosystem 'interaction' systems
  • Learn how to maximize the impact of collaborative communication technologies and 'orchestrate' the information flow between partners to/from your joint customers
  • Understand how the marketer's role is changing and new skills you'll need to remain relevant

Who Should Attend
Marketing professionals and consultants involved in partner marketing strategy and implementation

$20 Members / $25 for ASAP or SVAMA partner members / $35 non-members

Location -- Please note address update!
Cisco Systems
225 E Tasman Drive, Bldg 3, Frontier Conference Room
San Jose, CA 95134


Event Sponsors, Partners or Affiliates:

Mark Your Calendar Now!

12 Jun 2012

Cisco Systems, Inc., 225 E Tasman Drive, Bldg 3, New Frontier Conference Room San Jose, CA 95134 [Google Map]

Time: 5:30-8:30pm

Featured Panelists:


Nimma Bakshi
Senior Director
PwC, US Corporate & Advisory Alliances



Sherrick Murdoff
VP, Partner Development & Investments


Adrian Ott
Exponential Edge Inc.




Asvin Ramesh
Director, Marketing



John Soper
Founder and Managing Director
New Paradigms Marketing Group



Raja Sundaram
Vice President, WW Services Partner Organization
Cisco Systems







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