Event Details

17 Oct 2012

The Culture of Innovation: How to Develop the Next Great Ideas

The Culture of Innovation: How to Develop the Next Great Ideas

ONLINE REGISTRATION IS NOW CLOSED. PLEASE JOIN US ONSITE TO REGISTER FOR THIS EVENT.

From new markets to mature markets and across every industry, increased competition and changing customer behaviors are driving the need for innovative marketing.

SVAMA is pleased to present “idea guru”, author and PR consultant, Glenn Karwoski for a creative look at “The Culture of Innovation: How to Develop the Next Great Ideas”. Glenn will share his insights and case study examples from clients like Target, Haagen-Dazs, and Pfizer, to show how creating and fostering innovation can help you stay ahead of the competition.

What you will learn by attending:

  • The most critical elements marketing must have to be innovative
  • How to develop and nurture a culture of innovation
  • How to go beyond the typical brainstorm to generate winning ideas
  • Strategies for selling innovation within your organization

Join SVAMA for this inspirational and motivational session on marketing innovation.

Pricing:
$10 SVAMA Members / $30 non-members

 

Mark Your Calendar Now!

When:
17 Oct 2012

Where:
Santa Clara University, Lucas Hall, 1st Floor, Forbes Room, 500 El Camino Real Santa Clara, CA 95053 [Google Map]

TIME: 6:00pm - 8:00pm

ONLINE REGISTRATION IS NOW CLOSED. PLEASE JOIN US ONSITE TO REGISTER FOR THIS EVENT.

Featured Speaker: Glenn Karwoski, founder and director, Karwoski & Courage Public Relations

Glenn Karwoski is the founder and managing director of Karwoski & Courage PR and The Business of Ideas, a consultancy that provides training and development related to leading creativity and innovation in organizations, as well as custom idea generation and facilitation services.

During his more than 20 years in the marketing communications arena, Karwoski has represented many blue-chip clients, such as 3M, Andersen Consulting, Coleman Company, US Bancorp, Pillsbury, Rubbermaid, Stroh, and Target. An adjunct faculty member at the University of Saint Thomas Graduate School of Business Communications, Karwoski teaches courses on the creative process. He holds a BA degree from Franklin & Marshall College in Lancaster, Pennsylvania and an MA degree from the University of Wisconsin.

 

 

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