The Last Frontier of True Integration of the Total Customer Experience
There’s no question that one of the most challenging (and potentially frustrating) aspects of modern life as a marketer can be the relationship between marketing and sales. This cutting-edge session takes on the challenges of the marketing/sales interface and offers you a unique opportunity to be a game changer in your organization.
Issues and ideas are discussed at a practical and pragmatic level with the overall goal being to send attendees back to their firms enabled to lead and influence more effective alignment of sales with marketing and ultimately ensure that the long term customer experience is not compromised.
Courtyard San Francisco Downtown - 299 Second Street
San Francisco, CA
3/22/2012 - 3/23/2012