Event Details

22 Mar 2012

AMA Event | Aligning Sales with Marketing

The Last Frontier of True Integration of the Total Customer Experience

There’s no question that one of the most challenging (and potentially frustrating) aspects of modern life as a marketer can be the relationship between marketing and sales. This cutting-edge session takes on the challenges of the marketing/sales interface and offers you a unique opportunity to be a game changer in your organization.


Issues and ideas are discussed at a practical and pragmatic level with the overall goal being to send attendees back to their firms enabled to lead and influence more effective alignment of sales with marketing and ultimately ensure that the long term customer experience is not compromised.

Learning Objectives

  • Understand the complexity of how and why marketing and sales become disaffected with each other.
  • Identify specific areas of dysfunction in the marketing/sales relationship and how the disconnects impact customers, messaging, branding, and bottom line.
  • Explore best practices among firms that have been successful in re-aligning sales with marketing.
  • Develop an action agenda for each participant to carry back to the workplace to implement a more effective alignment of sales with marketing in their firm.

Mark Your Calendar Now!

22 Mar 2012

TBD, , [Google Map]

Event Registration For: Aligning Sales with Marketing (2 day event)

Courtyard San Francisco Downtown - 299 Second Street
San Francisco, CA
3/22/2012 - 3/23/2012



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