September 12, 2012

The CMO Perspective: On the Edge

Depending on which way the wind blows in Silicon Valley, Marketing is either the darling or in the dog house. Hear from SVAMA’s CMO Advisory Council – the Valley’s Marketing Top Guns – on how to make Marketing relevant within your company, and thrive while doing it.

In this executive roundtable, you will learn:

• How to demonstrate your value to your C-suite and earn your seat at the executive table
• How to work with departments within your organization to help them “market” their value
• How Sales and marketing; marketing and product management can effectively work together
• What it takes to survive and thrive in the new world of marketing

The SVAMA CMO Advisory Council is comprised of marketing thought leaders: innovators, pioneers and settlers who shape the vision of marketing here in Silicon Valley. Membership in the advisory council is by invitation only and members provide insight and share strategies for delivering marketing excellence.

Who should attend:

Marketing professionals of every discipline who want to learn what’s next, what to anticipate, and how to prepare for the challenges of marketing in today’s hyper-competitive climate.

Cost:

Special Industry Event Pricing

SVAMA Members: $20 / SVAMA Partners: $20 / Non-Members: $40