SVAMA Industry Event  |  April 26^th 6-8pm Cisco, Building C, San Jose

The New Age of Marketing: Social Media Meets the Collaborative Ecosystem

Partner marketing may be old school, but in the new collaborative ecosystem, the convergence of social media with delivery to market and how we communicate this to our prospective “joint” customers is having a dramatic impact on marketing today.

SVAMA, in partnership with ASAP, will present a rousing panel exchange on how partner marketing is changing, the ecosystems that are in transition, and how marketers can get ahead of the curve to create strategic advantage.

You will learn:

• How to maximize the impact of collaborative communication technologies (including social media) and the information flow between partners and to/from their joint customers
• The changing role of marketers during the transition from mass marketing approaches, to highly differentiated marketing to customers and prospects
• How to integrate the development of community with B2B marketing
• How marketing channels are changing, and how can you leverage your partners for great results
• How to cope with the effects of Long Tail marketing -- especially if you are a "short tail" vendor. (Example: Apple and music.)

Who should attend?

B2B Marketers who need to know how to maximize their effectiveness with partners in the changing environment.

Cost: $20 Members / $30 non-members

Panelists:

Adrian Ott
CEO
Exponential Edge Inc.

Event Sponsors: