THIS SESSION HAS BEEN RESCHEDULED TO JUNE 12.
The Transformation in Ecosystem Marketing: Developing Innovative Digital Habits With Partners and Customers
The past decade has seen significant disruption in the development of products and services and their delivery to market, as companies increase their focus on partner ecosystems and digital platforms. This impact has been seen initially in the B2C world, and is now migrating to the B2B world. We have also seen a dramatic shift in technology, which enables ecosystem partners to communicate among themselves and with their prospective joint customers. The convergence of these two trends is having a major impact on partner marketing.
Driven by these changes, both sellers and buyers are continually developing new digital habits, and successful co-marketers are learning innovative strategies to influence and leverage them. SVAMA will collaborate in ASAP-SV's Game Changer Series. Join us in an enlightened panel exchange on how partner marketing is changing and how you can get ahead of this rapidly changing curve.
Join us to learn:
Who should attend?
B2B Marketers who need to know how to maximize their effectiveness with partners in the changing environment.
Cost: $20 Members / $25 for ASAP or SVAMA partner members / $35 non-members
Date: June 12, 6:00pm
When: 26 Apr 2012
Where: Cisco, Building C, 150 West Tasman Drive San Jose, CA 95134 [Google Map]
PwC, US Corporate & Advisory Alliances
VP, Partner Development & Investments
Exponential Edge Inc.
Founder and Managing Director
New Paradigms Marketing Group
Vice President, WW Services Partner Organization