Event Details

26 Apr 2012

RESCHEDULED to June 12 - The Transformation in Ecosystem Marketing



The Transformation in Ecosystem Marketing: Developing Innovative Digital Habits With Partners and Customers

The past decade has seen significant disruption in the development of products and services and their delivery to market, as companies increase their focus on partner ecosystems and digital platforms. This impact has been seen initially in the B2C world, and is now migrating to the B2B world. We have also seen a dramatic shift in technology, which enables ecosystem partners to communicate among themselves and with their prospective joint customers. The convergence of these two trends is having a major impact on partner marketing.

Driven by these changes, both sellers and buyers are continually developing new digital habits, and successful co-marketers are learning innovative strategies to influence and leverage them. SVAMA will collaborate in ASAP-SV's Game Changer Series. Join us in an enlightened panel exchange on how partner marketing is changing and how you can get ahead of this rapidly changing curve.

Join us to learn:

  • How business customers are developing new digital habits, and how you can develop innovative marketing strategies around them.
  • How to maximize the impact of collaborative communication technologies and the information flow between partners to/from their joint customers.
  • The changing role of marketers during the transition to highly differentiated marketing.
  • How your marketing mix is changing with the evolution of social media and other online tools.
  • How marketing channels are changing, and how can you leverage your partners for greater success.

Who should attend?

B2B Marketers who need to know how to maximize their effectiveness with partners in the changing environment.

Cost: $20 Members / $25 for ASAP or SVAMA partner members / $35 non-members

Date: June 12, 6:00pm

Event Sponsors, Partners or Affiliates:

Mark Your Calendar Now!

26 Apr 2012

Cisco, Building C, 150 West Tasman Drive San Jose, CA 95134 [Google Map]

Time: 6:00-8:00pm

Featured Panelists:


Nimma Bakshi
Senior Director
PwC, US Corporate & Advisory Alliances



Sherrick Murdoff
VP, Partner Development & Investments


Adrian Ott
Exponential Edge Inc.




Asvin Ramesh
Director, Marketing



John Soper
Founder and Managing Director
New Paradigms Marketing Group



Raja Sundaram
Vice President, WW Services Partner Organization
Cisco Systems







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