Event Details

09 Feb 2012

AMA Virtual Xchange | Changing the Game: Innovations for Future Success

Date & Time:
February 9, 2012 | Online Forum

Innovation is necessary to succeed. But in today’s marketplace, change is rapid, to say the least. How do you keep up with the ever evolving landscape?  Better yet, how do you move beyond “keeping up” to being in front of trends?

This virtual forum will give you an opportunity to learn from leading business experts on how to help your team embrace the business changes and drive innovation in your organization:

» How to look to the future while you are still working to manage the present

» How to inspire passion to change the status quo among your team

» Guidelines for evolving staff and organizational processes

...And more!

Registration is free and AMA members will receive exclusive access to conference speakers and give-a-ways!

Featured Speakers and Sessions:

Opening Keynote Session Running the Gauntlet

Jeffrey Hayzlett’s Running the Gauntlet is a rough-and-tumble guide for running and driving organizational change. The session divides into three parts that parallel the three parts of change that every business leader must face: Getting Ready, Getting Going and Creating and Sustaining Momentum.

Youth Marketing: How can Marketers Engage Youth in the Post-Advertising Era?

During this session, Graham Brown will explain the three I’s necessary to engage your next generation of customers – the youth market.


Taking the NO Out of InNOvation

There are many reasons innovative business ideas are not generated and successfully implemented in businesses. Sometimes it is because there is NO orientation or mandate to innovate. In other cases, there are perceived to be NO capabilities in place or NO processes to cultivate innovation. No matter what the reason, inability to solve problems and capture opportunities in new ways can hold back any business. And that has never been more true than now when failing to adopt an innovative approach can lead to long-term challenges. In this webinar session, we’ll cover:

  • Some of the most common NO’s that block business innovation
  • What business characteristics create each of these situations
  • New possibilities to improve successes amid innovation challenges


Jeffrey Hayzlett
Bestselling Author, Global Business Celebrity & Sometime Cowboy


Graham Brown
Author, Director and Co-Founder mobileYouth

Mike Brown
The Brainzooming Group

Event Sponsors, Partners or Affiliates:

Mark Your Calendar Now!

09 Feb 2012

TBD, , [Google Map]

Registration for all AMA and SVAMA members is free.



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