Event Details

13 Sep 2011

International Marketing

Date/Time: Tuesday, September 13th, networking from 6-6:30, panel presentation 6:30-8 p.m. PT

Online registration is now closed, but you may join us tonight and register onsite.

Join us for an exciting panel discussion on international marketing.

Whether your company is considering entering or expanding into international markets, this event will provide valuable insight and best practices for succeeding abroad with your marketing.

As a large business – what are your issues in moving into international marketing- obstacles, concerns?  If you are already in international marketing - how can you grow the market?

As a small business – how do your needs differ in regards to moving into international marketing – issues, obstacles, advantages?  If you are already in international marketing - how can you improve?

Come hear from a broad spectrum of perspectives from small to enterprise businesses, including ClearAction, EBay, and FutureForce®.

About the Panelists

Shannon L. Ryan, CEO and Founder, ArchetypeDNA & President, SVAMA
Shannon L. Ryan is a global marketing consultant with over 15 years of expertise in brand strategy and engagement across mediums, including direct, experiential (physical & virtual events), digital, and mobile. She has held senior leadership roles on both the agency and brand side, including management of her own agency, ArchetypeDNA, which she founded in 2009. Her experience is diverse across B-to-B and B-to-C having worked withcompanies such as Cardinal Health, Charles Schwab, Cisco, Credit Suisse, Deloitte, eBay, Focus.com, George P. Johnson, GSMA, IBM, Intel, Merrill Lynch, ON24, Oracle, Texas Instruments, Thomas Weisel Partners, Thomson Learning, and VMware. Shannon's background also includes interactive and web-based product development, including management of over 25 global SaaS products and the launch of eight (8) products for the marketing discipline.

Kenny Pate, Vice President, Product Management, Managed Marketplace, EBay

Marylea Balsley, President, FutureForce®/TropicOptions
Her San Jose-based consulting company, FutureForce® (www.FutureForce.com), has specialized in strategic planning and implementation of marketing plans since 1987. She’s been a professional speaker and trainer for over 20yrs. Additionally, she runs www.TropicOptions.com, an nternational jewelry manufacturing and import company, where she uses all ofher accumulated knowledge to overcome the daily challenges of doing business internationally in a tough economic environment.

Lynn Hunsaker | ClearAction Customer Experience Optimization, Past President, SVAMA 98-99
She has some interesting findings from the 2nd Annual ClearAction Business-to-Business Customer Experience Management Benchmarking Study that show practices in different international regions.  Can cover customer experience component, in addition to the product marketing and market research components, is essential.


Event Sponsors, Partners or Affiliates:

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13 Sep 2011

Detati Communications, 265 Caspian Dr. Sunnyvale, CA 94089 408.744.9300 [Google Map]



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