Event Details

13 Oct 2011

Transformational Marketing: Leveraging Data-Driven Marketing to Drive Profitable Growth and Create Strategic Advantage

OCTOBER 13, 2011, 6:00-8:00PM

ONLINE REGISTRATION IS NOW CLOSED, but registration will be available onsite for walk-ins!

GUEST SPEAKER
Mark Jeffery
Center for Research in Technology and Innovation
Kellogg School of Management

Transformational Marketing: Leveraging Data-Driven Marketing to Drive Profitable Growth and Create Strategic Advantage

In this competitive economy, marketers are challenged with doing more with less, while driving revenues and profitability. This event will highlight how data-driven marketing has emerged as the newest strategy to address this challenge and deliver greater marketing ROI.

Mark Jeffery will share the latest ground breaking research from his book, Data-Driven Marketing – The 15 Metrics Everyone in Marketing Should Know, and share case studies leading global brands, including Microsoft, DuPont, Philips, Google, Navistar, and Porsche.


• The difference between the leaders and laggards based on Kellogg research of 250 firms capturing $53 billion of annual marketing spending
• How to optimize the spectrum of marketing activities including brand and direct marketing
• How designing agility into campaigns dramatically improves performance
• How to leverage social media and the web to amplify campaign performance

Thursday, October 13th
6-6:30 p.m. networking
6:30-8 p.m. presentation with Q&A

LOCATION
The Biltmore Santa Clara
2151 Laurelwood Road Santa Clara, CA 95054 (408) 988-8411 [Google Map]

Mark Your Calendar Now!

When:
13 Oct 2011

Where:
The Biltmore Santa Clara, 2151 Laurelwood Road Santa Clara, CA 95054 (408) 988-8411 [Google Map]

Transformational Marketing: Leveraging Data-Driven Marketing to Drive Profitable Growth and Create Strategic Advantage

In this competitive economy, marketers are challenged with doing more with less, while driving revenues and profitability. This event will highlight how data-driven marketing has emerged as the newest strategy to address this challenge and deliver greater marketing ROI.

 

 

 

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