Event Details

22 Feb 2011

Emerging Media Morning Forum
Learn How to SEO Your Business Website to Increase Online Visibility

Tuesday, February 22, 2011, 8:30 to 10:00AM

Train with industry author and expert, Stephanie Cota to learn simple things you can do to improve the visibility of your website online. Gain increased prospect and customer exposure through simple SEO implementations. Learn the key tools that are free and economical to use for discovering your key markets online. This 1.5 hour presentation will address the following topics.Key Topics will include:

  • Work through a simple business brief to outline your Business SEO Plan.Google’s changes, and what that means for small companies.
  • Learn how to perform keyword research to identify  the most relevant keywords for your siteHow to use apps as part of a marketing strategy.
  • Learn the critical site elements for SEO.

Learn about business directory submission and listing services to gain applicable market visibility.

$5 to SVAMA Members,$15 for non-members. Free for you and a guest you bring.

Guest Speaker: Stephanie Cota
Stephanie Cota has over 10 years of experience in delivering online, digital marketing and e-commerce business strategy solutions to companies worldwide. Stephanie is a talented results-producing Marketing Professional with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives.

Stephanie is the author of Search Engine Marketing published in the USA, China, and Taiwan by McGraw-Hill and Tsing Hua University Press, Beijing.

Morning Forum Manager: Bruce Rossiter, CEO, Zoom Sales & Marketing
Bruce specializes in developing and implementing social media programs for businesses. He is a member of SVAMA’s Board of Directors, Chairman of its Emerging Media Morning Forum, and VP – Sponsorship Committee. He is a former McKinsey associate and senior officer for two national venture funds. As well, Bruce is the CEO of Zoom Industries, a company that purchases and revitalizes companies using techniques implemented by Zoom Sales & Marketing.


Stephanie Cota
Marketing Professional

Event Sponsors, Partners or Affiliates:

Mark Your Calendar Now!

22 Feb 2011

UCSC Extension in Silicon Valley, 2505 Augustine Drive, Suite 100 Santa Clara, CA 95054 [Google Map]

Tuesday, February 22, 2011, 8:30 to 10:00AM

This presentation is will be of a curriculum type that actually teaches you the basics about SEO. Come learn the steps in this brief but powerful course as to making your website more visible and findable.

Please RSVP here no later than noon Monday, February 21, 2011 or contact Bruce Rossiter at 408-456-6920 with questions.

Cost: $5 to SVAMA Members,$15 for non-members. Free for you and a guest you bring.



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