Event Details

25 Jan 2011

Emerging Media Morning Forum
Practical Application of Social Influence Marketing

Tuesday, January 25th 2011. 8:30 to 10:00AM

Facebook, iPad, and hundreds of mobile devices. Social, mobile, and geo-location is taking off. All of this means many new opportunities and challenges in 2011.

Andreas Ramos and Matt Smith are leaders in Acxiom’s digital marketing team. They’ll talk about building brands, using Facebook, and developing apps as part of sales/marketing. They will talk about their experiences with clients who range from national brands down to small companies.

Key Topics will include:

  • How SEO has changed.
  • Google’s changes, and what that means for small companies.
  • How to use paid search with Google Adwords, LinkedIn, and Facebook.
  • How to use Facebook for marketing.
  • How to use apps as part of a marketing strategy.

$5 to SVAMA Members,$15 for non-members. Free for you and a guest you bring.

Guest Speakers: Andreas Ramos and Matt Smith, Digital Marketing, Acxiom

Andreas Ramos is the Director of Search Strategy at Acxiom. He is the author of “Search Engine Marketing” (McGraw-Hill 2009 USA and Tsing Hua University Press, Beijing, 2010). He also leads the digital marketing team at Acxiom (Nasdaq: ACXM), a global leader in interactive marketing services. With $1.2 billion in annual revenues, Acxiom serves 5,700 clients worldwide including 350 of the Fortune 500 companies.

Matt Smith: Senior Manager, Acxiom

Morning Forum Manager: Bruce Rossiter, CEO, Zoom Sales & Marketing
Bruce specializes in developing and implementing social media programs for businesses. He is a member of SVAMA’s Board of Directors, Chairman of its Emerging Media Morning Forum, and VP – Sponsorship Committee. He is a former McKinsey associate and senior officer for two national venture funds. As well, Bruce is the CEO of Zoom Industries, a company that purchases and revitalizes companies using techniques implemented by Zoom Sales & Marketing.


Andreas Ramos
Director of Search Strategy

Matt Smith
Senior Manager

Event Sponsors, Partners or Affiliates:

Mark Your Calendar Now!

25 Jan 2011

UCSC Extension in Silicon Valley, 2505 Augustine Drive, Suite 100 Santa Clara, CA 95054 [Google Map]

Tuesday, January 25th 2011. 8:30 to 10:00AM

This is a must attend Morning Forum for marketers to learn about digital marketing trends that will effect marketing and social media in 2011..

Please RSVP here no later than noon Monday, January 24, 2011 or contact Bruce Rossiter at 408-456-6920 with questions.

Cost: $5 to SVAMA Members,$15 for non-members. Free for you and a guest you bring.



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