As SVAMA President, Alex's #1 goal is to serve the SVAMA member base and Silicon Valley Marketing community by delivering events that are timely, relevant, and cost efficient, helping you Stay Connected and Stay Informed.

Alex Littlewood has dedicated his career to developing his marketing skillset across a broad range of disciplines and industries. From agency work to the client-side, and from CPG to Technology industries. Alex is focused on the discipline of branding, while conscious and experienced in implementing the necessary tactical activities to bring a brand to life. Through education and professional experience, Alex has executed brand focused initiatives in every possible medium, from traditional media to emerging social venues.

Alex graduated from the Cal Poly (SLO) Orfalea College of Business. Concurrent to his education he completed internships at GM, LSI Logic, and the brand strategy consulting agency Landor Associates, while also serving as President of the Cal Poly AMA collegiate chapter.

Alex's early professional experience began at Valassis, where he managed targeted promotions and sampling campaigns for the worlds largest CPGs such as Nestle, P&G, Clorox, and Masterfoods. Alex was later recruited to take a position with Liquid Agency, a Silicon Valley brand strategy consulting and design agency, and an authority in technology branding. After 5 years of agency-type work, Alex moved client side for a financial software company where he was responsible for all things marketing. Alex is now at Zuberance, a Word of Mouth Marketing technology platform and consulting practice, focused on identifying brand advocates and turning word of mouth into sales.

Glenn G. Millar has 20 years of experience in marketing strategy and new business launches for highly visible brands. He has introduced new brand extensions for Nabisco Foods and the Keds Shoe Company, assisted Mick Fleetwood of Fleetwood Mac in running his auction company and has founded three companies, including the first of its kind singles social club. For the last 5 years Mr. Millar has provided marketing and brand development expertise for a variety of offline and online ventures including the San Francisco Olympic Bid committee, social networking sites and online dating services such as Plentyoffish.com. He serves as CFO for Friends of Camp Wildcat, a non-profit organization dedicated to enriching children's lives. He holds a BS in Marketing from the University of Arizona and received his MBA from the Tuck School of Business at Dartmouth College.

Eric serves SVAMA as Executive Vice President for Member Relations, where his goal is to help members be actively involved and continuously add value to their membership experience.

Eric is a nationally recognized leader in the performance improvement profession whose business career spans over 30 years of success as a sales & marketing executive, training & development manager, university instructor and management consultant.

He is the founder and Principal of Achievement Training Associates (ATA), a consulting firm that enables organizations to implement performance improvement solutions, through Discovery Planning©, Strategy Development and Customer-Focused Selling™. He has worked with dozens of organizations to improve business practices and improve individual and team performance. His corporate experience includes sales leadership and training roles with Dun & Bradstreet, the American Management Association, Compuware and Management Recruiters International.

Eric is a graduate of Bowling Green State University and veteran of the U.S. Air Force. He has completed postgraduate programs in adult learning, human performance development and instructional technology.

In addition to SVAMA, Eric has served in leadership roles with the American Society for Training & Development, The International Society for Performance Improvement, the Professional Society of Sales & Marketing Training Executives, Sales & Marketing Executives International and Toastmasters International.

Shannon L. Ryan is a strategic marketing executive with deep expertise and measurable results in global branding and marketing, digital and enterprise web-based software initiatives for companies ranging from Fortune 500 to start-ups.

Over the past 13 years, she has held senior leadership roles on both the agency and brand side in brand development, marketing and sales strategy, and immersive campaign development across mediums, including traditional marketing, live and virtual events, digital, and mobile.

Shannon's expertise also includes interactive and web-based product development, having led the development of industry-recognized corporate and consumer interactive solutions, management of over 25 SaaS products and the launch of eight (8) global products for the marketing discipline.

Her background is a diverse mix of BtoB and BtoC and across industries, she has worked with companies such as Bearing Point, Cardinal Health, Charles Schwab, Cisco, Credit Suisse, Deloitte, eBay, George P. Johnson, GSMA, IBM, Intel, Merrill Lynch, ON24, Oracle, Texas Instruments, Thomas Weisel Partners, Thomson Learning, VMware, and VNU.

Shannon holds a Bachelor of Arts in Journalism, minor in Business from Arizona State University and product marketing certification from Pragmatic Marketing.

Chris has spent over ten years in the Information Technology industry, most of that time with Hewlett-Packard and Ingram Micro in the South Pacific Region.

During his time at Hewlett-Packard he held positions in Sales and Marketing across the consumer, commercial and enterprise markets for Hewlett-Packard’s Imaging and Printing (IPG) and consumer PC product categories. These roles have included working as a channel account manager, product manager, business development manager and market development manager.

In more recent times he held a position on HP IPG’s Senior Leadership Team as the National Marketing Manager for the Imaging and Printing Group within the South Pacific Region.

Chris originally joined Interstrat Corporation, a professional services firm focused on building marketing excellence within larger corporations as VP of Marketing.

During 2007, Interstrat merged with Gallagher Management to form a new organisation, MarketCulture Strategies Inc. A firm whose vision is to spark a global revolution in corporate cultures and marketing skill set growth based on the delivery of customer value, profitably. This vision expands beyond just building marketing excellence in the marketing function towards building a marketing culture across an entire firm. Chris is currently the CEO of this merged corporation.

Chris holds a Bachelor of Business Degree from the University of Technology, Sydney with a major in marketing and a sub-major in financial management. He also holds a Master of Commerce Post-Graduate Degree (University of New South Wales, Australia) with an Advanced Specialization in Marketing.

Brian Steacy leads SVAMA sponsor relationship activities including corporate partnerships and affiliations. His goal is to recruit, retain and develop relationships with leading marketers at local companies for the benefit of the chapter and its members.

Brian is the Northern California Business Development Manager for ExactTarget, a leading solutions provider for permission-based email marketing. Brian has been a sales and marketing professional for over 20 years, working with companies both large and small. The core of Brian's career is producing information technology sales for fast growth companies, such as Sun Microsystems. He is a graduate of UC Berkeley, the two-year Business Professional's Course, and he completed eight years of advanced work in the Leadership, Entrepreneurship, Innovation and Power (LEIP) program offered by The Aji Network. You are invited to read and comment on Brian's sales and marketing blog at www.steacy.net.

Brian and his wife, Julie, have been married for over 18 years. They have one 14-year old daughter, Millie.

Suzanne Pallo is a Senior-level Marketing Strategy and Management professional who has built a reputation for helping organizations transform, evolve and grow. She has worked across agency and corporate environments, and is uniquely skilled at creating innovative marketing strategies, applying new technologies, and balancing sharp business focus with interpersonal effectiveness. The results are impressive: Suzanne has generated incremental revenue in excess of $800 million for numerous companies, such as like Heartland Payment Systems, Campbell Soup Company and GlaxoSmithKline.

Experienced in B2B and B2C marketing serving technology, consumer packaged goods, financial services and pharmaceutical industries, Suzanne has consistently provided marketing leadership for business results. For example, in her most recent position as Senior Strategist at Heartland Payment Systems, Suzanne managed a $2.8 million budget, and drove double digit sales growth helping to grow revenue from $1.1 billion to $1.5 billion in two years. This leadership guided Heartland into a respected presence in their industry, and Suzanne was recognized by Executive Management for her "significant impact on our market success." She began her work with Heartland while at the Creative Strategy Group as Account Director, where she signed over $1.5M in new business with $3.5M in expansion potential, significantly broadened relationships, and introduced innovative concepts and services to optimize each client’s potential leading to a 20 percent increase in agency billings.

As SVAMA - VP of Strategic Alliances, Suzanne’s goal is to ensure increased value to members through strategic partnerships with organizations… giving members new, additional ways to Stay Connected and Informed.

Bruce Rossiter has over 35 years as seasoned sales person, venture capitalist, and entrepreneur. He is the CEO of Zoom Sales and Marketing, a Silicon Valley sales and marketing company that specializes in generating a high quality and quantity of sale leads for companies with complex sales. Zoom Cash Flow and Profit Services division continues the sales work down to the bottom line in helping companies revitilize their balance sheet and P & L from the effects of our Recession.

Prior Bruce worked in direct sales and corporate financial advisory with Morgan Stanley and Oppenheimer & Company. He was a senior officer with two national venture firms where, as well as investing, he helped troubled portfolio companies return to profitability, gain sales traction, accomplish mergers and acquisitions, form partnerships and alliances, and raise equity and debt capital. Mr. Rossiter started his career with McKinsey and Company in its Los Angeles office working on mergers and acquisitions and reorganizations. He has been on the Board of Directors for 31 companies. Currently he also serves on the Board of Directors of the Silicon Valley American Marketing Association and is the VP – Sponsorship.

Bruce holds a bachelor’s degree in economics and a law degree from the University of Oklahoma and a masters degree in business administration from Tuck at Dartmouth.