Shannon L. Ryan is a global marketing consultant with over 15 years of expertise in brand strategy and engagement across mediums, including direct, experiential (physical & virtual events), digital, and mobile.

She has held senior leadership roles on both the agency and brand side, including management of her own agency, ArchetypeDNA, which she founded in 2009. Her experience is diverse across B-to-B and B-to-C having worked withcompanies such as Cardinal Health, Charles Schwab, Cisco, Credit Suisse, Deloitte, eBay, Focus.com, George P. Johnson, GSMA, IBM, Intel, Merrill Lynch, ON24, Oracle, Texas Instruments, Thomas Weisel Partners, Thomson Learning, and VMware.

Shannon's background also includes interactive and web-based product development, including management of over 25 global SaaS products and the launch of eight (8) products for the marketing discipline.

Over the past 13 years, she has held senior leadership roles on both the agency and brand side in brand development, marketing and sales strategy, and immersive campaign development across mediums, including traditional marketing, live and virtual events, digital, and mobile.

Shannon's expertise also includes interactive and web-based product development, having led the development of industry-recognized corporate and consumer interactive solutions, management of over 25 SaaS products and the launch of eight (8) global products for the marketing discipline.

Her background is a diverse mix of BtoB and BtoC and across industries, she has worked with companies such as Bearing Point, Cardinal Health, Charles Schwab, Cisco, Credit Suisse, Deloitte, eBay, George P. Johnson, GSMA, IBM, Intel, Merrill Lynch, ON24, Oracle, Texas Instruments, Thomas Weisel Partners, Thomson Learning, VMware, and VNU.

Shannon holds a Bachelor of Arts in Journalism, minor in Business from Arizona State University and product marketing certification from Pragmatic Marketing.

Eric served SVAMA as the Chapter President from February 2010 - June 2011, where his goal is to help members be actively involved and continuously add value to their membership experience.

Eric is a nationally recognized leader in the performance improvement profession whose business career spans over 30 years of success as a sales & marketing executive, training & development manager, university instructor and management consultant.

He is the founder and Principal of Achievement Training Associates (ATA), a consulting firm that enables organizations to implement performance improvement solutions, through Discovery Planning©, Strategy Development and Customer-Focused Selling™. He has worked with dozens of organizations to improve business practices and improve individual and team performance. His corporate experience includes sales leadership and training roles with Dun & Bradstreet, the American Management Association, Compuware and Management Recruiters International.

Eric is a graduate of Bowling Green State University and veteran of the U.S. Air Force. He has completed postgraduate programs in adult learning, human performance development and instructional technology.

In addition to SVAMA, Eric has served in leadership roles with the American Society for Training & Development, The International Society for Performance Improvement, the Professional Society of Sales & Marketing Training Executives, Sales & Marketing Executives International and Toastmasters International.

Bobby is honored to be serving as Treasurer of the SVAMA. The position is indicative of his unique skills and interests. Bobby is a senior marketing analytics professional with a strong accounting and business acumen. Bobby has been told he is a finance person who 'gets it' about the customer experience and finds a way to balance immediate ROI with the value of customer loyalty and satisfaction.

His business acumen is based on a Bachelors of Science from the University of Florida's school of Accounting followed by 'Big 4' audit experience and CPA certification at Deloitte. He spent 17 years in various finance roles at Fortune 500 publisher, Knight Ridder, including manager at the San Jose Mercury News and CFO at the Boulder Daily Camera. He also was part of an elite team assigned to streamline, automate, and reengineer key accounting processes at Knight Ridder's Shared Services Center.

Bobby's passion for optimizing Internet Marketing performance blossomed at NetLine Corporation, a B2B Lead Generation company he co-founded (example of primary site: http://www.tradepub.com/category/marketing/1211/). The variety of experiences he gained over the past eleven years gave him a thorough understanding of the Internet Marketing world. At various times he served as:

• CFO and watchdog over the shareholder's interests
• Director of Client Services & 'Quality Czar' – ensuring the best interests of the client
• Financial & Operational 'Business Intelligence' analyst – to measure performance and determine opportunities of improvement – both qualitative and quantitative.
• Performance Management –testing and implementing 'best practices' promotion, timing, and sources – both for web marketing and email marketing.

Robb has worked in the event and experience marketing space for over fifteen years, spanning both the B2B and B2C categories. His work includes strategic business development, managing teams across global offices and directing a sponsorship & partner marketing practice. He's designed proprietary sales reporting and measurement tools, developed and implemented strategic sales and marketing outreach plans, and drove the B2B/B2C business goals and objectives of his clients.

He currently works for Jack Morton Worldwide, a Global Brand Experience Agency. Prior to joining Jack Morton, he worked at a number of globally recognized agencies working with some of the world's largest companies and brands. Clients include Diageo Guinness USA, Miller Brewing Company, Visa USA, Nokia, Slim Jim, Mountain Dew, Kellogg's, Nissan, Salesforce.com, Hewlett Packard, Intel, Sun Microsystems, Adobe Systems, VMware, Facebook, NetApp, and IBM. In addition, Robb has managed sponsorship and event programs for these clients at major sporting and entertainment events including the 1996 Atlanta Summer Olympic Games, 2002 Salt Lake Winter Olympic Games, Daytona 500 and many NASCAR races, NCAA Final Four, NFL Super Bowls, regional fairs and festivals, and various country and rock music tours.

Robb's SVAMA objective is simple – provide sponsors valuable and meaningful engagements with the members of the Silicon Valley AMA through timely and relevant programming.

Jackie Klein is an executive marketing consultant with over 20 years of expertise in marketing strategy and brand engagement.

Jackie has held senior leadership roles on both the agency and brand side. A serial entrepreneur, she has founded several boutique marketing and event marketing agencies and currently is the principal of JKMarketing, which she founded in 2010. Her experience is diverse across B2B and Consumer having worked with Fortune 100 companies and start-ups including Western Union, AT&T, Apple, Barclays Global Investors, Oracle, TrendMicro, The Forum for Women Entrepreneurs and Kaiser Permanente.

In addition to her involvement with SVAMA as a Board member, she has served on the Board of Directors for Society of Incentive & Travel Executives (SITE) and Vintage Industry Professionals.

Tilla Torrens has over 10 years of experience managing marketing programs, strategy and communications for Silicon Valley high tech companies from startups to large companies. At Apple, she has developed the branding, marketing strategy, and programs for the Training and Certification department. Currently a Communications Manager at Apple, she is focused on getting the right message to the right people at the right time.

Tilla grew up in France with Italian and British parents. In addition to English, she is fluent in French and Italian. She received a Bachelor's degree in Economics and Masters in Earth Systems from Stanford University. When not working or volunteering, Tilla loves traveling, growing vegetables, cooking, Zumba dance class, running, and cycling in the Bay Area hills.

Katherine Pudi is a creative technologist with an emphasis on translating business needs into effective solutions for customer satisfaction.

As an Account Executive at INXPO, a virtual events technology platform, Katherine is responsible for driving strategic relationships with named enterprise accounts, overseeing business strategies, managing the delivery and execution of successful virtual event programs, and identifying current and future business needs. Assisting with INXPO's continued focus on mass adoption of their technology platform, she has implemented self-service business models to reduce clients' costs, and offset their carbon footprint while creating memorable online experiences. Her expertise in social interaction, technology, and passion for creative solutions has allowed her to become a leader and contributor in this intelligent space.

Her background spans across both corporate and media industries, where she has worked with companies such as Autodesk, Disney, Focus.com, Salesforce, and TechTarget.

Katherine holds a Bachelors of Science in Advertising and Graphic Design, with a Marketing focus from the University of Miami in Coral Gables, FL.

Jane Cordingley is a marketing consultant specializing in the healthcare/biotech industries. Currently, she is consulting for a molecular device start-up. Jane also has experience with companies specializing in women's health, cardiovascular testing, and CROs.

Prior to this, Jane served as the Director of Marketing and Communications for the Medicare Quality Improvement Organization (QIO) in California, and served as chair of the national organization of QIO Communication Directors for two years.

Jane holds an MBA from UCLA.