Board of Directors

Current Board of Directors 2015-2016 

+ Serene Wong | President 2014-2016

Serene Wong has six years of pay-per-click advertising experience working with clients from different industries such as tech, online retail, travel, financial, law, sports and education. Currently, she is working for Hotwire as their SEM Analyst managing the day to day campaign optimizations as well as strategy for new campaign ideas. Prior to joining Hotwire, she worked for Bleacher Report, a sports media company before they were acquired by Turner Sports Network, as their SEM Manager where she managed and built several SEM campaigns as well as strategy and maintaining vender relationships. During her career, she has helped all her clients succeed in reaching their goals through successful campaign strategy and optimization. She also spends many Saturday morning helping her old boss manage his real estate properties and has become an expert on property management in the city of San Francisco. Serene has been an active member of the AMA since 2002. For the past 8 years, has held several board positions with two different AMA Chapters. She also sat on the alumnae board of her alma mater where their goal is to raise funds for the scholarship fund. She earned her Bachelors and Master's degree in marketing from Golden Gate University.

+ Shannon L. Ryan | Past President 2011-2014 & EVP Marketing

Shannon is an industry thought leader in global brand strategy and marketing. She has held senior leadership roles on both the agency and brand side, including management of her own agency, ArchetypeDNA. Shannon’s experience is diverse across B2B and B2C, having worked with some of the most respected brands in the world to help them differentiate in competitive markets, reach and engage audiences with measurable results across the organization, and accelerate brand, product and revenue growth. Shannon has served on the SVAMA Board of Directors for the past nine years, with three of them as president.

+ TBD | Secretary

+ April Yep | EVP Member Affairs

April is former tech geek who has taken that expertise over to the marketing world to help foster her creativity and allow her to thrive professionally. Since her decision to become a marketer, she has finished an MBA, transitioned from the enterprise to the start-up world and has been inspired to help others find their marketing path. April became an SVAMA volunteer three years ago to expand her marketing horizons and connect with others. She has quickly leveraged her passion for marketing, relationship building and big picture thinking to create an impact within the organization.

+ Serene Wong | EVP Programming

Serene Wong has six years of pay-per-click advertising experience working with clients from different industries such as tech, online retail, travel, financial, law, sports and education. Currently, she is working for Hotwire as their SEM Analyst managing the day to day campaign optimizations as well as strategy for new campaign ideas. Prior to joining Hotwire, she worked for Bleacher Report, a sports media company before they were acquired by Turner Sports Network, as their SEM Manager where she managed and built several SEM campaigns as well as strategy and maintaining vender relationships. During her career, she has helped all her clients succeed in reaching their goals through successful campaign strategy and optimization. She also spends many Saturday morning helping her old boss manage his real estate properties and has become an expert on property management in the city of San Francisco. Serene has been an active member of the AMA since 2002. For the past 8 years, has held several board positions with two different AMA Chapters. She also sat on the alumnae board of her alma mater where their goal is to raise funds for the scholarship fund. She earned her Bachelors and Master's degree in marketing from Golden Gate University.

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