PAST EVENTS ARCHIVE
Miss an event? Want to catch up on the marketing issues being discussed in Silicon Valley by the world's brightest marketers?
Through the generosity of our sponsor, Coreography, you can catch up from anywhere in the world.
- View the slide presentation
- Listen to the speakers
- You missed the networking; check our Calendar for the next opportunity
Events before July 2006 are currently free. More recent individual events can be viewed for $12 (slides and audio). You can also subscribe to an event plus every new event placed on this page over the next 12 months for $75.
| Date | Title | Discuss |
| * Jun 2007 | Leadership Forum Featuring:Richard Vancil, VP IDC; James Stapleton, CMO Fenwick West LLP; Brian Gentile, CMO Informatica; Shanker Trivedi CMO Callidus Software |
Forum |
| May 2007 | Marketing Thought Featuring: Andy Sernovitz, Founding CEO, Word of Mouth Marketing Association; Guy Kawasaki, Managing Director, Garage Technology Ventures; Robert L. Goodwin, Managing VP, Vertical Industries, Strategy and SMB, Gartner; Tony Palazzo, Director of Analytics and Accountability, Jack Morton; |
Forum |
| * May 2007 | Multicultural Marketing Featuring: Elizabeth Williams, Multicultural Marketing Expert; Valerie Romley, Founder, Moving Target Research; Vicky Wong, President, DAE Advertising |
Forum |
| * Mar 2007 | Total Customer Engagement Featuring: Lynn Hunsaker, Customer Retention Expert, ClearAction; Alison Shaffer, Senior Database/Direct Marketing Manager, WebEx Communications; Tom Paolucci, Director of Client Services, Leverage Software; Derick Borden, Vice President, Technorati |
Forum |
| * Feb 2007 | Online Communities Featuring: Sue Connelly, Connelly Communications; Scott Wilder, General Manager of Online Communities, Intuit; David Cole, Director of Security Response, Symantec; David Copp, Senior Director of Communities, Yahoo |
Forum |
| *Jan 2007 | Perception Management Featuring: Celest Bishop, Bishop Market Resources; Andy Getsey, Atomic Public Relations; Julie McHenry, President Communications Insight LLC |
Forum |
| *Nov 2006 | Optimizing the Blurring Sales and Marketing Divide Featuring: John Neesom, Managing Director and Founder, Sirius Decisions; Andrew Pritchard, Senior Director, Americas Marketing, Hyperion Solutions; Jim Hare, Vice President of Business Development and Product Marketing, Celequest |
Forum |
| *Oct 2006 | Innovations in Market Research - Implementing a Customer-Led Approach to Winning Markets Featuring: Paula Stout, Vice President, The Phelon Group; Mike Ghodoosian, CEO Univeral Responses Corporation; Laura Nurznsky, VP Go To Market Servcies, IDC; Kent Yunt, Go To Market Manger - Worldwide Business Information Services, IBM |
Forum |
| *Sep 2006 | Direct Marketing - Cracking the Code on Response Rates Featuring: Brian Cutter, Accurate Mailings; Gary Wright, Chairman, CEO and Founder, G. A. Wright Marketing, Inc.; Barry Stamos, Senior Directory of Strategy, Responsys |
Forum |
| *Aug 2006 | Global Branding in a Wireless World Featuring: Frank Cutitta, CEO, The Center for Global Branding |
Forum |
| *Jul 2006 | PR as a Branding Tool Featuring: Julie McHenry, President SV-PRSA; Mary Shank Rockman, Founder, MSR Communications; Tim Marklein, Executive VP and GM, Northern California, Weber Shandwick; Ryan J. Donovan, Director, Corporate Media Relations, Hewlett Packard |
Forum |
| *Jun 2006 | Annual Leadership Forum | Forum |
| *May 2006 | Word of Mouth Marketing: Changing the World One Whisper at a Time | Forum |
| *Apr 2006 | A Critical Factor: Creating Synergy between Marketing and Engineering | Forum |
| *Mar 2006 | Syndication with RSS New Research: Emerging Technology | Forum |
| *Feb 2006 | Integrated Marketing Communications | Forum |
| *Jan 2006 | Customer Loyalty: Know Your Customers. Grow Your Business | Forum |
| *Dec 2005 | The Art of Branding: Guy Kawasaki | Forum |
| *Nov 2005 | The Customer Survey as a Marketing Tool: Exploring High Impact Customer Research Strategies |
Forum |
| *Oct 2005 | Global Now | Forum |
| *Jun 2005 | Marketing Strategy De-mystified: A Simple Playbook | Forum |
| *May 2005 | What CEO's Really Want from Marketing | Forum |
| *Mar 2005 | Lead Generation: Myths and Legends | Forum |
| *Feb 2005 | Competing Against the Big Guys: How Smaller Firms Win Big Business | Forum |
| *Jan 2005 | Planning Today for Tomorrow's Trends: What's Next? | Forum |
| *Dec 2004 | The New Economy Agenda: Building and Sustaining Customer Preference | Forum |
| *Nov 2004 | Relationship Marketing and Social Networking Strategies: Thinking Outside the Box |
Forum |
| *Aug 2004 | Secrets of Pay-Per-Click: Know your Options and Maximize your Opportunities | Forum |
| *Jun 2004 | Product Launch Success Stories | Forum |
| *May 2004 | Cause Marketing: Overview and Best Practices | Forum |
| *Apr 2004 | Tried, True and New Competitive Strategies and Practices |
Forum |
| *Mar 2004 | Strategies for Creating and Keeping Loyal Customers | Forum |
| **Feb 2004 | What you Need to Know: PR's Changing Role |
Forum |
| **Jan 2004 | Successful Email Marketing in the Age of Spam | Forum |
| **Nov 2003 | Building a Silicon Valley MegaBrand: Past Lessons and Future Challenges |
Forum |
| **Oct 2003 | Marketing Leadership: Challenges at the Top | Forum |
| **Sep 2003 | New Trends in Advertising: Who's Advertising. Why They Are. How They Are. |
Forum |
| **Mar 2003 | Sizzling Trends in Web Strategies: The next wave of Customer-Centric Tools and Solutions |
Forum |
| **Feb 2003 | Bioscience Marketing: Pioneering New Products in Emerging Markets | Forum |
| **Jan 2003 | Global Marketing Trends and Successful Strategies for the New Year | Forum |
| **Dec 2002 | Igniting a Successful Product Launch: Smart Strategies from Winning Companies |
Forum |
| **Nov 2002 | Getting in Touch with the Sales Psyche: How Marketing Can Thrive in a Sales Oriented Company |
Forum |
| **Oct 2002 | Engineers Love Marketing: And Other Almost True Stories | Forum |
| **Sep 2002 | Forum |
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