Guy Kawasaki, Marketing Thought Leader, Author and Managing Director of Garage Technology Ventures
Guy's presentation “The Art of Innovation” will enable companies to set new standards of innovation that change the world. Guy will lay out the strategic steps required to create innovation by calling upon his experiences with Apple, as well as his studies of dozens of world-class companies. He will inspire and inform you on how to innovate and produce fundamental change. See beyond the current standards to develop a revolutionary way of marketing today. According to Guy, “Evangelism is an important part of innovation.” Come learn the foundation and fundamental principles of evangelism from a master evangelist. “Out of curiosity, I went to SimplyHired, a vertical search engine for jobs, and looked for openings containing the keyword ‘evangelist.’ Amazingly, there were 611 matches—and none were for churches. It seems that ‘evangelist’ is now a secular, mainstream job title. Indeed, the first eight matches were for evangelist jobs at Microsoft—go figure.”
Guy Kawasaki is Managing Director of Garage Technology Ventures, an early–stage venture capital firm, and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. (now Apple, Inc.), where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA, as well as an honorary doctorate from Babson College.