SVAMA Workshop:
Marketing with RSS/ Blogs
Presented by Bill Flitter, Founder and VP Marketing, Pheedo
In order to succeed in today's niche-focused consumer controlled environment advertising must entertain, inform and add value to the medium. Ultimately, pull media (RSS, Podcasting) is the next generation of content delivery while the explosion in consumer-generated content (Blogging) is quickly becoming a more influential and a bigger slice of the media landscape.
There are three factors driving the momentum of consumer controlled media:
- 1. Rising Usage of RSS by consumers as a standard method of consuming information.
2. Tremendous growth of the iPod, Podcasting and Tivo.
3. Ramp in creation of Blogs and other user-generated content.
SPEAKER
Bill Flitter, Founder and VP Marketing, Pheedo
WHEN
Tuesday, June 6, 2006
5:30 pm-6:00 pm Registration and Networking (includes light refreshments)
6:00 pm-9:00 pm Program and Q&A WHERE
Network Meeting Center at Techmart
5201 Great America Parkway, Santa Clara
For Directions: www.networkmeetingcenter.com/locat.html PRICE (includes light refreshments)
Advanced Pricing by May 30, 2006
$75 Non-members
$45 SVAMA members
$30 Student members with valid student ID
$60 Partner members (ASAP, CSPA, PDMA, SDForum, SFAMA, SVASE)
Register early, as pricing increases after May 30.
ONLINE RESERVATIONS CLOSE AT NOON ON JUNE 6, 2006.
SPEAKER BIO
Bill Flitter, Founder and VP Marketing, Pheedo
Bill Flitter is founder and chief marketing officer of Pheedo. Bill is considered an industry expert on blogging, podcasting, RSS and online marketing trends and best practices and speaks regularly on these topics at industry events. Prior to Pheedo, Bill founded Email Shopping Network and directed its sales and marketing activities until its acquisition by eUniverse in 2002.
Recently, Bill was a speaker at the inaugural Syndicate conference and the American Marketing Association's Hot Topic series, 'Blogs: Marketing Beyond the Website.' Bill has also spoken at AdTech, AdForum, the Business Marketing Association and the American Press Institute. He is often quoted on industry trends and his expertise has been cited on MarketWatch and in Adweek, Advertising Age, ClickZ and other publications.
In addition to Pheedo and Email Shopping Network, Bill has started and helped build numerous early stage companies, developing hundreds of innovative products and services. Bill is also cofounder of Fastlane Ventures, a boutique management consulting firm focused on early-stage investments. Bill is the chairperson for the Blogging and RSS special interest group of the East Bay IT Group (eBIG.org).
Raised in Wisconsin, Bill graduated with a degree in Advertising from the University of Wisconsin. He founded the University of Wisconsin Interactive Advertising scholarship to reward outstanding excellence in this innovative field. Bill's ruminations on a number of topics can be found on the Pheedo Blog at www.pheedo.info.
SPONSORS
Many thanks to our generous sponsors:
PLATINUM
CommerSel (www.commersel.com)
CustomerSat (www.customersat.com)
MSR Communications (www.msrcommunications.com)
Network Meeting Center at Techmart (www.networkmeetingcenter.com)
GOLD
BoldFocus (www.boldfocus.com)
SILVER
Accurate Mailings, Inc. (www.accuratemailings.com)
Coreography (www.coreography.com)
BRONZE
Ipsos (www.ipsos.com)
PR Newswire (www.prnewswire.com)
COPPER
In-Depth Research (www.in-depthresearch.com)
Nichols Research (www.nicholsresearch.com)
Premiere Conferencing (www.premconf.com)
CASH SPONSOR
Aquent Marketing Staffing (www.aquent.com)
